Nagarjuna launches “Bigg Boss Is Watching You” with L&T Metro Rail Hyderabad

Star Maa and L&T Metro Rail Hyderabad have come together to create a public safety awareness program with their marquee property of Bigg Boss Telugu. Bigg Boss is the World’s biggest television property of an entertainment channel. “Bigg Boss Is Watching You” campaign intends to drive the precautionary steps while commuting in Hyderabad Metro Rail (HMR).

The public safety campaign has been executed in all 57 Metro Stations covering areas including concourse, entry-exit, and check-in areas. Customized jingles with caution messages are played in all metro trains. The 100 days campaign period would enable all metro commuters to be aware of safety precautions to be taken during travel and at Metro station premises including awareness on Safety measures, Rules of Metro, encouraging more usage of the metro rail as the safest and convenient mode to commute.