Tata AIA Life Introduces Industry First 30X Life Cover Through Enhanced Fortune Guarantee Supreme Endowment Option

Tata AIA Life Insurance has enhanced its Tata AIA Fortune Guarantee Supreme product with a new High Life Cover Endowment Option designed to provide families with greater protection from day one alongside guaranteed long term savings. Announced in Mumbai on October 21, 2026, the offering addresses the dual need for building savings for future milestones while ensuring loved ones remain financially secure. According to Shruti Oke, Senior Vice President and Head of Product Management at Tata AIA Life Insurance, financial planning involves preparing for tomorrow while protecting the people who matter most today, and this enhancement combines higher life protection with guaranteed savings to support the evolving needs of Indian families.

The key features of the enhanced Fortune Guarantee Supreme include thirty times life cover from day one under the High Life Cover Endowment Option, a guaranteed lump sum maturity benefit, policy terms ranging from twenty to fifty years based on eligibility, and premium payment terms between five and twelve years. Payment modes are flexible, offering annual, half-yearly, quarterly, and monthly options. The product accommodates entry ages starting from thirty days with a maximum maturity age of up to one hundred years. The minimum premium is set at twenty-four thousand rupees per annum with no upper limit, subject to underwriting. Risk cover commences immediately upon policy commencement, including for minor lives, and tax benefits apply in accordance with prevailing laws and conditions. The internal rate of return stands at 7.06 percent, subject to entry age, premium, and policy term. The product presentation highlights the thirty times life cover proposition as an industry first, featuring policy terms up to fifty years and the option to enhance protection through riders.

Customers can further enhance their protection through optional riders subject to respective terms and conditions. The Benefit Protection Rider provides a waiver of future premiums in the event of death or terminal illness, allowing the policy and applicable benefits to continue without further premium payments. The Terminal Illness with Term Booster Benefit offers additional protection for covered terminal illnesses and death. Furthermore, this benefit enables customers to increase their overall life cover up to forty times the annual premium, subject to applicable terms and conditions. All optional riders are available at an additional cost.