Amazon Great Indian Festival 2026 Sees Non-Metro Cities Driving Significant Home Upgrades And Appliance Purchases

Home upgrades have emerged as one of the strongest trends during the Amazon Great Indian Festival 2026, with shopping volume growing by more than three times as customers refresh their homes from the kitchen to the living room and bedroom as Bharat prepares for Diwali. This trend extends beyond metros, with non-metro cities such as Lucknow, Jaipur, Patna, Guwahati, Coimbatore, Nagpur, Indore, and Kochi accounting for over sixty percent of shopping volume and growing twice as fast as metros. According to Aman Deep Lohan, Director of Home, Kitchen, and Outdoors at Amazon India, customers are upgrading with real confidence in new technology like AI-powered cooking appliances, robotic cleaners, air purifiers, and connected lighting, supported by affordability enablers like no-cost EMIs, exchange offers, and instant bank discounts.

In the kitchen, the appliances category is growing at 3.4 times its average-day pace, with smart and small appliances leading at 4.5 times and contributing over 70 percent of total shopping volume. Air fryers are at 7.5 times and ovens at 5.2 times their average-day pace, with brands like Philips and SharkNinja growing upwards of seven times, while espresso machines led by De’Longhi are at five times their average-day pace. High-capacity refrigerators above 300 liters are at 34 times average-day sales, led by frost-free and side-by-side models from Samsung, LG, Haier, and Bosch, including the Samsung 653-liter side-by-side AI-enabled smart refrigerator at 33 times its average-day pace. Dishwashers are at seven times, chimneys at six times, and smart water purifiers led by Aquaguard are at around three times their average-day pace.

The living room upgrade is visible as customers move to bigger screens and connected spaces, with home entertainment devices like smart TVs, speakers, and accessories surging 37 times at their average-day pace, where smart TVs contributed 65 percent of growth. Brands like Samsung, Xiaomi, and TCL collectively grew at 56 times, while homegrown direct-to-consumer brand Lumio grew 42 times. Customers are also buying robotic vacuum cleaners at 9.2 times their average-day pace, led by Ecovacs at 13 times and Dreame at 7 times, air purifiers at 5.2 times, and energy-efficient smart fans growing four times with homegrown direct-to-consumer brand Atomberg seeing a five times spike. Connected lighting is running at 3.3 times its average-day pace, led by Philips and Wipro. Across the home, large appliances grew to 25 times during early days, with washer dryers at 18 times, premium front-load washing machines led by LG at 17 times, and four- and five-star energy-rated air conditioners at 15 times growth led by Panasonic, Hitachi, and Daikin.

Amazon.in is simplifying festive upgrades through AI-powered tools like Rufus, available in eight Indian languages including Hinglish, which allows customers to find products using natural prompts or lens artificial intelligence by snapping a photo. Rufus also supports smart price tracking with up to one-year price history and deal alerts that notify customers when an appliance reaches their target price, used by more than six million shoppers. Additional features like AI review highlights, watch highlights, and buying guides assist in comparisons. The festival continues through the season with flat 50 percent off on over one lakh products and lowest prices of the year on over two lakh products, alongside a 10 percent instant discount with Axis Bank and ICICI Bank credit cards and EMI transactions, plus cashback offers on Amazon Pay ICICI credit cards and Amazon Pay Later.