Shahid Kapoor Brings Axis Bank and Visa Festive Campaign Dil Se Open Celebrations 2026 to Life

Axis Bank, one of the largest private sector banks in India, has partnered with Visa to unveil its festive campaign under Dil Se Open Celebrations 2026, bringing alive the thought Iss festive season, har khushi ko banao badi. Anchored in the ethos of making celebrations bigger, the campaign celebrates the instinct to make every festive moment more special for loved ones, reimagining everyday wishes through a creative world. The narrative features actor Shahid Kapoor and a little girl whose magical dollhouse brings her wishes to life, where every placed object appears in the real world. Shahid Kapoor, using his Axis Bank Visa Credit Card, enables these transformations, with the dollhouse serving as a metaphor for festive dreams and aspirations. This creative idea builds on Axis Bank’s Dil Se Open philosophy and its commitment to providing relevant financial solutions and rewarding experiences.

To extend this proposition from the screen to the shopping experience, Axis Bank and Visa are offering customers over one hundred offers across categories such as electronics, mobiles, travel, and lifestyle. Partner brands include LG, Samsung, Sony, Burberry, Boss, Coach, Tory Burch, MakeMyTrip, Ixigo, Air India, Vivo, and Oppo. Eligible Axis Bank Credit Cardholders on the Visa network can access discounts and EMI benefits, including up to twenty percent off on credit card purchases and EMIs. Arnika Dixit, Group Head for Cards, Payments and Wealth Management at Axis Bank, noted that customers look for cards delivering relevant value, and the bank focuses on making festive and planned purchases more rewarding.

Adding to the creative identity of the campaign is an original festive score composed by Amit Trivedi, which lends the film a celebratory character and strengthens emotional connection. Anoop Manohar, Chief Marketing Officer at Axis Bank, stated that festivals celebrate people and little joys, and the campaign encourages customers to make those moments special with relevant value and rewarding experiences. Gaurav Ramdev, Head of Marketing for India and South Asia at Visa, added that festivals are a time to dream bigger, and Visa along with Axis Bank are powering possibilities and special offers. Conceptualized by Leo India, the digital-first campaign will run across digital platforms, social media, outdoor media, direct-to-customer touchpoints, ATMs, and Axis Bank’s branch network to build extensive consumer reach.