Jawa Yezdi Motorcycles Announces Festive Finance Schemes and ‘Test Ride and Win’ Campaign for Diwali

Jawa Yezdi Motorcycles, under Classic Legends, has introduced festive finance schemes alongside a nationwide ‘Test Ride and Win Your Dream Bike’ campaign for the festive season. Designed to lower the entry barrier for prospective buyers, the limited-period financing packages include Equated Monthly Installments (EMIs) starting at ₹1,888 per lakh, interest rates starting from 4.75%, and down payment options beginning at ₹4,999. Alongside flexible purchasing plans, customers taking a test ride at authorized dealerships stand a chance to win a motorcycle across the company’s brand portfolio.

Brand Portfolio and Dealership Network Engagement:
The festive campaign covers the entire Classic Legends lineup, including Jawa, Yezdi, and BSA motorcycles. Aimed at driving footfalls across its nationwide dealer network, the initiative caters to diverse riding segments ranging from classic retro styling with Jawa and adventure-touring with Yezdi to British heritage models under the BSA badge. Prospective buyers can explore the finance schemes and participate in test rides directly at their nearest authorized Jawa Yezdi Motorcycles dealership.

Leadership Perspectives:
Anupam Thareja, Co-founder of Classic Legends, stated that owning a motorcycle often begins as a personal aspiration sparked by seeing a machine on the road or through friends. He emphasized that the company’s Diwali initiatives are structured to help enthusiasts act on that aspiration by making the initial steps of ownership more accessible while retaining the emotional connection, distinctive character, and desirability of the Jawa, Yezdi, and BSA brands.