Sachin Tendulkar invests in Metasports Interactive, the company behind the game Hitwicket

Global cricketing icon Sachin Tendulkar became a strategic investor in Metasports Interactive, a mobile-first competitive sports gaming company. With this partnership, the company looks to grow its flagship cricket strategy title, Hitwicket, to 100 million downloads within the next 3 years.

Founded by Kashyap Reddy and Keerti Singh, the game Hitwicket has built a player base of over 20 million users across 120 countries since its launch in 2020. The game has witnessed a 100% growth in revenue in the last 6 months, with players spending an average of 51 minutes a day in the game.

Hitwicket is a leading competitive multiplayer cricket game that is built around strategic decision-making and brings tactical thinking to competitive cricket gaming. This emphasis on cricketing strategy drew Sachin Tendulkar to the game and influenced his decision to invest in Metasports Interactive. Tendulkar features across Hitwicket’s in-game experiences, content and brand activations.

Talking about the strategic association, Sachin Tendulkar said, “Hitwicket stood out to me for how it brings the strategic thinking behind cricket into the game. Cricket has always involved reading the bowler, assessing the field and deciding the right approach for every ball. Hitwicket captures that decision-making, going beyond reflexes to recreate how a cricketer thinks in the middle. The game translates that strategic dimension into an engaging experience for players. I enjoyed playing the game, believe in what the team is building, and that makes the association feel natural.”

Commenting on the association, Kashyap Reddy, Co-Founder and CEO, Metasports Interactive, said, “Hitwicket has built a distinct proposition in cricket gaming by making strategic decision-making central to the experience, and Sachin Tendulkar recognised this unique difference. Interacting with Sachin Tendulkar is helping us understand how elite cricketers think on the field and further improve the game engagement. Our 20 million players, spending 51 min per day in the game, demonstrate the engagement this approach can drive. Tendulkar’s belief in what we’ve built, together with the growth capital behind us, lets us take cricket strategy to every cricket fan in the world.

The partnership follows the USD 20 million user acquisition funding by London-based Metica in April 2026. Hitwicket’s strong monetisation metrics, deep player retention, and the consistent quality of its user acquisition data gave Metica the confidence to deploy capital at scale. Hitwicket has grown from an Indian cricket game into a global strategy title.