Bisleri Mobilises Communities Against Plastic Pollution on World Environment Day

HYDERABAD : To mark World Environment Day 2026, Bisleri International launched a massive series of on-ground activities across South and Central India. Operating under its flagship plastic waste management initiative, “Bottles for Change,” the company successfully mobilised over 35,000 citizens across six states and one Union Territory, including Pondicherry, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, and Chhattisgarh.

The extensive green campaign brought together local citizens, government departments, defense establishments, educational institutions, and civil society organisations. Collectively, these groups recovered more than 18 metric tonnes of plastic waste, converting environmental responsibility into a massive shared community action.

Driving Grassroots Solutions for Plastic Waste:
Speaking on the impact of the initiative, Mr. K. Ganesh, Director of Sustainability & Corporate Affairs at Bisleri International, emphasized that managing plastic waste effectively requires grassroots solutions. He noted that through the Bottles for Change programme, the company aims to raise awareness and establish clear pathways for communities to adopt responsible plastic use and disposal methods. He expressed gratitude to the regional partners for scaling this mission.

Region-Wise Highlights of the Campaign:
The campaign featured distinct on-ground activations tailored to local communities across India:

Pondicherry: Partnered with Sri Venkateshwaraa College of Engineering and Technology for an awareness rally, alongside a collection drive at Sri Venkateshwaraa Dental College that gathered 520 kg of plastic waste.

Tamil Nadu & Ooty: Led tree-planting drives around local ponds with the Tiruvallur Urban Local Bodies. Partnered with the Forest Department and Pollution Control Board for clean-ups at the Pulicat Bird Sanctuary, Vellingiri Hills, and Ooty, recovering over 850 kg of plastic.

Karnataka: Executed a mega clean-up drive with the CII and Mysore Corporation, mobilising 2,000 citizens to collect 15,000 kg of plastic waste. Additionally, 300 personnel participated at the Karnataka Police Academy, and lake restoration activities were held at Hoodi Lake.

Andhra Pradesh & Telangana: Anchored by Hyderabad and Vizag, a door-to-door awareness drive with JNTU Hyderabad reached 5,000 households. A collaborative collection drive with the Samprabhav Foundation and JNTU recovered an impressive 2,000 kg of plastic waste.

Chhattisgarh: Set up an educational exhibition stall at the Nandanvan Jungle Safari in Raipur, drawing 2,000 visitors, alongside a 100-sapling plantation drive with the Chhattisgarh Forest Department.

Kerala: Concluded in Calicut with a specialized seminar and rally on responsible plastic waste management, engaging 250 students and community members from Farook College and the NSS.

Long-Term Commitment to Sustainability:
These World Environment Day activations are a core part of Bisleri’s ongoing commitment to building a cleaner and more sustainable future. To date, the Bottles for Change program has reached over 10 million people across India, successfully driving citizens toward regular plastic waste segregation and effective recycling practices.