Marico Enters Hair Cleansing Segment with Parachute Advansed Protein Shampoo

NEW DELHI : Marico Limited, one of India’s leading FMCG giants, has officially announced its entry into the hair cleansing category with the launch of Parachute Advansed Protein Shampoo. This launch marks the brand’s most significant category extension in recent years, strategically translating its deeply trusted coconut equity into the high-potential damage repair and hair cleansing segment.

The new product range is formulated to address a core hair care concern: preventing protein loss. By combining the nourishing goodness of coconut milk with powerful natural ingredients, Marico is targeting India’s massive ₹10,000+ crore shampoo market, which is currently expanding at an annual growth rate of 9–10%.

The flagship variant of the lineup pairs coconut milk with aloe vera to focus on damage repair. To cater to diverse consumer needs, the rest of the curated portfolio features blends of traditional powerhouse ingredients including rosemary, amla, shikakai, and almond—to deliver targeted benefits such as hair fall control and enhanced shine.

Executive Perspectives:
“Extending Parachute Advansed into shampoos is a strategic step to address the growing consumer shift towards nature-forward solutions,” said Ashish Goupal, CEO – India Core Business, Marico Limited. “The launch reflects Marico’s commitment to purposeful, coconut-led innovation and strengthens its play in one of India’s largest and fastest-growing personal care segments. It unlocks a sizeable growth opportunity while enhancing the brand’s relevance across the entire hair-care regimen.”

Highlighting the consumer-centric approach and marketing vision, Vikram Karwal, Chief Marketing Officer – India, Marico Limited, added:

“This launch represents the strength of a brand built in India, for India, grounded in local consumer insight, crafted for Indian hair needs, and created with the same trust that has shaped the brand. It is backed by a robust, multi-format marketing plan spanning television, digital, creator-led collaborations, and regional platforms.”

Market Rollout and Portfolio Strategy:
To ensure maximum market penetration and encourage widespread trial across various consumer segments, Marico is rolling out the portfolio in eight distinct variants across multiple packaging sizes. The strategy heavily leverages accessibility, featuring an entry-level sachet priced at Re. 1, alongside larger SKUs including 80ml, 170ml, 340ml, 650ml, 1L, and 1.2L bottles.

The entire range will be made available nationwide across all major distribution channels, including general trade (kirana stores), modern trade (supermarkets), and e-commerce platforms. By expanding its core portfolio into high-value adjacencies where premiumization is accelerating rapidly, Marico aims to capture a significantly larger share of the Indian consumer’s total hair care spend.