SBI Life Insurance Partners with Paralympic Committee of India (PCI) as ‘Principal Partner’ for 2026 Para Sports Season

SBI Life Insurance has announced the strengthening of its partnership with the Paralympic Committee of India (PCI), becoming the ‘Principal Partner’ of the Indian Contingent for the 2026 para sports season. Additionally, the company will serve as the ‘Official Life Insurance Partner’ for the Indian Paralympic Contingent heading to the upcoming Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi-Nagoya, Japan.

Building on its successful collaboration with India’s para-athletes during the Paris 2024 Paralympic Games, SBI Life continues to champion stories of resilience, preparation, and excellence, aiming to amplify the journeys of elite competitors who redefine possibilities.

Leadership Perspectives:
Commenting on the partnership, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life Insurance, stated:

“At SBI Life, we believe that confidence is what empowers individuals to pursue their aspirations while staying prepared for life’s uncertainties. This belief lies at the heart of our brand philosophy, ‘Apne Liye, Apno Ke Liye’, and is what makes our association with the Paralympic Committee of India so meaningful. India’s para-athletes embody what it truly means to prepare with purpose… As we strengthen our partnership with PCI as the Principal Partner of the Indian Contingent for the 2026 para sports season, we are proud to stand alongside these exceptional athletes as they represent India on the global stage.”

Mr. Devendra Jhajharia, President of the Paralympic Committee of India and recipient of the Padma Bhushan, Padma Shri, Major Dhyan Chand Khel Ratna, and Arjuna Awards, added:

“We are delighted to strengthen our partnership with SBI Life as they come on board as the Principal Partner of the Indian contingent for the 2026 para sports season. We are grateful for SBI Life’s continued trust in the Paralympic movement, having previously stood with us during the Paris 2024 Paralympic Games, where India achieved a historic milestone of winning 29 medals. Corporate partnerships like these play a vital role in creating an ecosystem where our para-athletes can focus entirely on achieving sporting excellence.”

Empowering Dreams and National Pride:
Through this continued association, SBI Life reinforces its broader commitment to enabling confidence encouraging individuals and families to prepare for the future with assurance. As India’s para-athletes prepare for the Commonwealth Para Games and the Asian Para Games in 2026, the partnership seeks to provide the essential foundation and support ecosystem needed for athletes to push boundaries and bring further glory to the nation.