Sitara Ghattamaneni & Namrata Shirodkar inaugurated Max Fashion largest Bommala Koluvu

Dubai based leading international retail chain, Max Fashion looks at continued growth in Andhra and Telangana scaling store count to 82 by, year end. With Dussehra festivities commencing today,  Max is set to make it big with a month long campaign drawing consumer participation and fuelling demand for affordable fashion. Targeting modern day families who also value and keep up with the Indian traditions, the brand aims to strengthen its cultural ties with the southern markets. To mark the celebrations a giant 30 by 50-foot Bommaala Koluvu was inaugurated at the Nexus Mall, Hyderabad. This massive installation is an ode to the city of Hyderabad.  Additionally, Max has partnered some of the old-age homes and orphanages to foster the age-old practice of gifting during this festive season.

“We are thrilled to initiate this celebratory campaign in the city today. Hyderabad holds a special place for us; 64% of our sales come from the city in the Telangana and Andhra Pradesh region. We look forward to serving even more customers and becoming an integral part of their festive celebrations” stated, Peddiraju Anandram, Regional Business Head, Max Fashion.

The Teen Heartthrob of Millions in the south Sitara Ghattamaneni daughter of Popular Telugu Suprstar Mahesh Babu and Namrata Shirodkar will be instating the campaign. She unveiled accompanied by her mother, the Koluvu featuring over 100 mannequins, each narrating a unique story and styled in Max’s latest festive collection- Celestial pop. A heartwarming exchange of Dussehra gifts took place between children and elderlies from NGOs, keeping the tradition of gifting alive.

Speaking on the occasion, Pallavi Pandey, Vice President & Head of Marketing, India at Landmark Group – Max Fashion said, “With the launch of Dussehra campaign, our endeavor is to offer our customers an experience that goes beyond the shopping. Our goal is to combine traditional and contemporary styles for everyday fashion.”  

Over the years, Max Fashion has established itself as a trusted name in the industry, known for its commitment to delivering fashionable, affordable, sustainable clothing for all and customer satisfaction. With this expansion in the south, the company is poised to take its operations to the next level and solidify its position as an industry leader.

ABOUT MAX FASHION INDIA:

Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently with over 460+ stores & presence across 200+ cities; we are the largest family fashion brand not only in the Middle East but also in India in the shortest span of time.
Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids.

Max Fashion is a true Omni-channel brand with outstanding Online shopping experience through the maxfashion.com website as well as an engaging app which is enjoyed by millions of consumers.