ICICI Prudential Life Insurance Launches “iProtect Smart Her” Term Plan Tailored for Indian Women

ICICI Prudential Life Insurance has officially rolled out ICICI Pru iProtect Smart Her, an exclusive and comprehensive term insurance plan engineered specifically to address the evolving protection, health, and financial security requirements of Indian women across all phases of life. The newly introduced plan bridges the gap between conventional life insurance and holistic healthcare. It acknowledges the diverse and demanding roles modern Indian women navigate, offering a specially curated suite of features tailored to life-milestone moments.

Key Product Highlights and Benefits:
Female policyholders receive a guaranteed 15% lifetime discount on premiums, alongside a dedicated Pregnancy Break Benefit that delivers enhanced financial flexibility to manage premium commitments during the career pauses or financial adjustments associated with pregnancy.

Furthermore, the product incorporates Child Education Care through an increasing income payout option spanning 10 years. This ensures the death benefit is disbursed to nominees as an income stream that scales up by 10% per annum annually for a decade to secure children’s academic futures.

Specialized Healthcare Services and Total Value:
The plan bundles women-centric health management perks worth up to ₹25,000, featuring multi-specialty teleconsultations, comprehensive annual health check-ups, tailored health risk assessments, dedicated wellness content, and exclusive discounts on diagnostics and pharmacy purchases. Total accumulated value propositions reach up to ₹92,100.

Leadership Perspective:
Unveiling the product, Mr. Vikas Gupta, Chief Product Officer at ICICI Prudential Life Insurance, noted that Indian women juggle numerous responsibilities, rendering their financial and risk-mitigation planning distinct and dynamic. He emphasized that the plan delivers robust financial coverage while addressing distinct medical and wellness requisites through lifetime discounts and career-break flexibility.

Digital Integration and Operational Track Record:
The rollout is powered by the insurer’s robust digital infrastructure, facilitating a frictionless onboarding process, intuitive self-service tools, and streamlined claims management. This customer-first philosophy is underscored by the enterprise’s performance metrics, including a stellar claims settlement ratio of 99.3% in the first quarter of fiscal year 2027, alongside an average settlement turnaround time of just one day for non-investigative individual death claims.