SBI Card and Eternal Launch ‘Eternal SBI Card’ Co-Branded Credit Card with Instant Discounts and Cashback

SBI Card, India’s largest pure-play credit card issuer, and Eternal Limited (formerly Zomato Limited) have announced the launch and early access phase of the Eternal SBI Card. Designed to integrate everyday lifestyle transactions across the Eternal ecosystem and partner brands, the co-branded card offers instant discounts, cashback rewards, and digital perks. Customers can request early access via the Zomato, Blinkit, and District mobile apps, with phase-wise applications opening starting October 22, 2026.

Key Benefits and Reward Structure:
Issued on both the Mastercard and RuPay networks, the card features a joining fee of ₹499 and provides comprehensive value across partner and external merchants. Cardholders receive a complimentary 6-month Zomato Gold membership as a welcome benefit, with the annual fee waived upon achieving annual spends of ₹2,00,000 in the preceding year. Within the ecosystem, users enjoy a 10% instant discount on Zomato, District, Bistro, and Blinkit (specifically on Electronics and Beauty categories), alongside a 5% instant discount on other eligible categories on Blinkit, subject to a combined cap of ₹2,000 per month. Additionally, cardholders get a 1+1 offer on movie tickets on the District app (capped at ₹200 off).

Partner Cashback and Supplementary Perks:
Beyond core ecosystem transactions, cardholders earn 5% cashback (up to ₹1,000 per month) on merchant spends with Apollo 24|7, ixigo, Uber, and Urban Company. The card also offers 1% cashback (up to ₹500 per month) on other eligible retail purchases and a 1% fuel surcharge waiver (up to ₹200 per statement cycle). All accumulated cashback rewards are credited automatically to the card account as statement credit upon statement generation.

Leadership Perspectives:
Salila Pande, Managing Director & Chief Executive Officer, SBI Card, stated: “SBI Card has always strived to bring products for its customers that are customised as per their diverse lifestyle and preferences, offering maximum value and enhanced experience. Launch of the Eternal SBI Card in strategic alliance with Eternal reflects this commitment. Designed around customer’s every day spending needs, the card brings together compelling cashback benefits, convenience, and value across a wide range of categories.”

Akshant Goyal, Chief Financial Officer, Eternal, added: “‘Get more out of every day’ is the core belief the Eternal SBI Card is built on. There’s a strong opportunity to create more value around the high-frequency transactions that are already a part of our customers’ lives. With Zomato, Blinkit and District at the centre, the card brings together these every day spends in one ecosystem, while extending value beyond it.”