Aditya Birla Capital Enters Gold Loan Market with First Branch Launch in Shamshabad

The NBFC business of Aditya Birla Capital Limited (ABCL) has officially entered the gold loan market with the inauguration of a dedicated branch in Shamshabad. This launch expands the company’s diversified financial portfolio, offering secure and organized gold-backed credit. Telangana represents a high-potential market for gold financing, with the state’s gold loan portfolio outstanding reaching ₹1.61 lakh crore as of March 2026 a 70.5% year-on-year growth, according to CRIF High Mark’s How India Lends Report. Shamshabad was selected as the launchpad due to its strategic economic position, airport proximity, and growing industrial activity.

Product Proposition and Expansion Targets:
Aditya Birla Capital’s gold loan proposition combines a dedicated branch-led service model with digital engagement, ensuring transparent pricing and secure handling of pledged ornaments. Building on this launch, the company aims to establish 200 to 300 dedicated gold loan branches across high-potential markets nationwide by March 2027.

ABCL’s broader financial footprint includes a nationwide network of over 1,759 branches, with a consolidated lending book crossing ₹2.19 lakh crore as of June 30, 2026. The NBFC division ranks among India’s top five AAA-rated diversified NBFCs, reporting an AUM of ₹1,67,456 crore in Q1 FY27 (up 28% YoY) and a profit before tax of ₹1,222 crore (up 32% YoY).

Leadership Perspective:
Commenting on the launch, Mr. Rakesh Singh, Executive Director and Chief Executive Officer-NBFC, Aditya Birla Capital Limited, stated: “The launch of our Gold Loan business is an important step in broadening access to simple and secure financing solutions for customers. Shamshabad is a promising location, supported by strong connectivity, increasing economic activity and its proximity to Hyderabad, making it a key growth market for our Gold Loan business. As we expand our presence, we aim to make Gold Loan more accessible through a transparent and seamless experience across physical and digital channels.”