Amazon Great Indian Festival Diwali Edition 2026 Begins with Up to 80% Off and Fast Deliveries

The Amazon Great Indian Festival Diwali Edition started on October 28, 2026, bringing customers exciting deals, extra savings, and Amazon’s fastest deliveries ever. From smartphones and electronics to fashion, home essentials, and everyday needs, customers can discover unbeatable offers from top brands across every product category. Shoppers enjoy a 10% instant discount with HDFC Bank Credit Cards and Credit Card EMI transactions, while Prime members get an extra INR 250 cashback on a curated selection of lakhs of products.

Blockbuster Category Discounts:
This Diwali Edition is packed with blockbuster deals across every category. Customers can get up to 40% off on Mobiles and Accessories with No Cost EMI for up to 12 months, and up to 80% off on consumer electronics from Apple, Canon, Sony, and more. Fashion and beauty lovers can save up to 80% on top brands like Mokobara, Crocs, Skechers, Lakmé, Biba, and GAP. For the home, there is up to 70% off on everyday essentials and a flat 50% off on over one lakh Home, Kitchen and Outdoors products from brands such as Ninja, Centuary, Hero MotoCorp, and Bosch, along with exciting deals on Echo and Fire TV devices.

Financial Innovations and Travel Rewards with Amazon Pay:
Amazon Pay makes festive shopping more rewarding at every step. Ahead of Diwali and Dhanteras, Amazon Pay has launched Shopping Loan, a new financing option at checkout on Amazon.in. Eligible customers can access up to ₹3.5 lakhs in credit year-round for purchases of ₹50,000 and above, with repayment tenures up to 24 months. Starting with two-wheelers, smartphones, laptops, and tablets, Shopping Loan helps customers make high-value purchases more affordable with easy access to credit.

For travel, customers can enjoy up to 22% off on flights, up to 75% off on hotels, and up to 17% off on bus bookings, with additional savings on select bookings. Customers can also unlock rewards worth INR 500 on eligible bill payments, recharges, and Digital Gold purchases through November 30, 2026. Amazon Pay ICICI Bank Credit Card customers can enjoy an additional 5% cashback on purchases, over and above the existing rewards of 5% cashback for Prime members and 3% for non-Prime members. With Amazon Pay Later, customers can earn 10% cashback during the festive sale, with the flexibility to opt for easy EMIs or pay the full amount the following month.

Ultra-Fast Deliveries via Amazon Now:
Customers can avail deals on thousands of products delivered ultra-fast within minutes on Amazon Now, which has expanded to more than 120 cities across India. Customers in cities such as Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar, and Karwar now get deliveries in minutes through Amazon Now. Shoppers can get up to 50% off on groceries and everyday essentials on Amazon Now and assured cashback on all orders, delivered ultra-fast within minutes across grocery, beauty, home, and mobile accessories.

AI-Powered Discovery for a Personalized Shopping Experience:
Amazon India is making shopping simpler and more intuitive with AI-powered tools designed for faster discovery and smarter decision-making. With Rufus, Amazon’s conversational shopping assistant, customers can get personalized recommendations through natural prompts like “Diwali par ghar ko sajane ke liye kya kya chahiye?” or “Help me find the perfect Diwali gifts under INR 2,000”. Rufus also compares products, checks price history with a 30 to 90-day Price History tracker, and sets deal alerts to notify customers to complete their purchase when the desired item reaches the target price.

Additionally, Lens AI lets customers instantly find products by simply snapping a photo online or offline. Features like AI Review Highlights, Quick Learn, and Buying Guides simplify product evaluation and visualization, while a more personalized homepage ensures tailored product discovery based on individual preferences.