Appointment Letters Distributed to New Employees under PM‑VBRY in Sri City

Prime Minister Disburses ₹2,400 Crore Incentives Nationwide; Regional Programme Highlights Benefits for Employers and Employees

The Ministry of Labour & Employment organised a special programme at the IIIT Auditorium, Sri City, to mark the disbursement of incentives by the Hon’ble Prime Minister Shri Narendra Modi, under the Pradhan Mantri Viksit Bharat Rozgar Yojana (PM‑VBRY) across the country. The event brought together employers, employees, industry representatives, and labour experts to raise awareness about the flagship employment initiative. Appointment letters were formally handed over to newly recruited employees under PM‑VBRY.

The ceremony was graced by distinguished dignitaries including Mr. C. Ramesh Kumar, Vice President, Sri City; Dr. Divya Brahmam, Registrar, IIIT; Mr. Satish Kumar, Regional Provident Fund Commissioner-II, Tirupati; and Mr. Suresh Kumar, Deputy Labour Commissioner, Tirupati.

The main programme was held at Vigyan Bhavan, New Delhi, where Hon’ble Prime Minister Shri Narendra Modi disbursed incentives amounting to ₹2,400 crore to more than 15 lakh beneficiaries across the country. As part of a nationwide outreach effort, regional programmes were organised simultaneously at 200 locations, including Sri City, where participants witnessed the proceedings online.

Addressing the gathering, Mr. Ramesh Kumar lauded the scheme, noting its coverage of over 43 industries in Sri City and its four‑year duration.

While Dr. Divya Brahmam conveyed best wishes to all the participants, Mr. Satish Kumar highlighted the scheme’s potential to generate over 3.5 crore jobs nationwide. He explained that first‑time employees earning up to ₹1 lakh per month will receive financial benefits of up to ₹15,000, credited to their Provident Fund accounts in two instalments. Employers generating incremental employment will also receive incentives of up to ₹3,000 per month.

Mr. P. Madhusudana Rao, Enforcement Officer, EPFO, elaborated on the salient features of PM‑VBRY. Beneficiaries and HR managers shared their experiences, underscoring the direct benefits to both employees and employers under Parts A and B of the scheme.

The programme was attended by over 150 participants, including beneficiaries, employers, industry association representatives, senior State Government officials, and EPFO officers. While more than 85 youth were newly appointed under the scheme, appointment letters were ceremonially handed over to 25 of them as a symbolic gesture, marking their formal entry into the organised workforce.

About PM‑VBRY

Pradhan Mantri Viksit Bharat Rozgar Yojana (PM‑VBRY) is a flagship Employment‑Linked Incentive (ELI) Scheme of the Government of India. It promotes formal employment, supports first‑time entrants into the organised workforce, and incentivises employers to create additional jobs. Under the scheme, eligible first‑time employees receive one month’s wage, up to ₹15,000, while employers are provided with incentives for generating additional employment over a two‑year period. In the manufacturing sector, this support is extended for an additional two years, encouraging sustained job creation in labour‑intensive industries.