Erling Haaland and Vinicius Júnior Lead New Marriott Bonvoy and Visa World Cup Campaign

INDIA: As the countdown to the FIFA World Cup™ in North America begins, Marriott Bonvoy and Visa have joined forces to launch a massive global campaign titled “For Fans, Everywhere.” Fronted by football superstars Erling Haaland and Vinicius Júnior, the initiative celebrates the border-crossing passion of football fans and offers unprecedented access to the world’s biggest sporting event.

Unprecedented Access via Marriott Bonvoy Moments:
In what is being described as the largest “Moments” drop in the platform’s history, Marriott Bonvoy—courtesy of Visa—is releasing tickets for every single FIFA World Cup 2026™ match. Starting April 14, members can bid on or redeem points for over 600 unique offerings, including:

Fixed-price experiences and auctions for high-demand matches.

1-Point Drops: Every Friday, members can snag tickets for just one loyalty point on a first-come, first-served basis.

Final Match Access: The drops will culminate in a week of daily releases in May, featuring tickets to the highly anticipated Final.

The Ultimate Fan Experience:
The campaign’s crown jewel is the “Sleepover Suite” at the New York New Jersey Stadium. One lucky pair of winners will win a “money-can’t-buy” experience: an overnight stay inside a luxury suite transformed into a hotel room the night before the World Cup Final. From this vantage point, winners will wake up just steps away from the historic pitch where the world champion will be crowned.

The Rise of Sports Tourism:
With sports tourism now accounting for roughly 10% of global tourism spending, Marriott is positioning itself at the center of the experience-driven travel market.

“World Cup travel is different from any other kind of travel. Fans don’t just explore the world; they bring their world with them,” said Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International. “As a lifelong travel partner, we’re proud to support fans at every stage of that journey.”

Global Icons and Cinematic Content:
Erling Haaland and Vinicius Júnior will appear in a series of dynamic social videos and a cinematic brand film designed to engage fans globally. This content will highlight the connection between travel and the “beautiful game,” showcasing the Marriott Bonvoy and Visa partnership as the ultimate gateway for football enthusiasts.

Kyndra Russell, North America Chief Marketing Officer at Visa, added: “Together, Marriott Bonvoy and Visa are helping unlock once-in-a-lifetime opportunities that bring members closer to the tournament, turning travel and access into experiences as unforgettable as the action on the pitch.”