Magic District Adventure Destination Launched at AMB Sarath City Capital Mall

Asia’s first real-life, multi-theme adventure destination “Magic District” has been officially launched at AMB Sarath City Capital Mall, located in Kondapur. The announcement was made during a media interaction, where the organisers highlighted the unique, immersive format of the attraction.
Spread across an expansive 38,000 square feet on the 6th floor, Magic District goes beyond conventional entertainment. Visitors become active participants—walking through story-driven environments and experiencing adventures firsthand rather than merely watching them.

The destination has been conceptualised by Tava Srinivas, a National Award winner and Limca Book of Records holder. Speaking at the launch, he said the vision behind Magic District is to showcase Indian creativity and innovation on a global platform. He also revealed plans to introduce 27 diverse concepts across India in the coming years.

“With over 25 years of experience in this field, we wanted to bring world-class, never-seen-before adventure experiences to Hyderabad. Magic District is our first phase, launched at AMB Mall with large-scale immersive concepts,” Srinivas said. He added that his daughter, Chandana Lipi, left her job in the United States to join the project as Operations Director.

Chandana Lipi explained that Phase 1 features four adventure worlds, with more themes planned ahead.

Currently Available Adventure Zones

Zombie City: A survival-based adventure where participants must escape a city overrun by zombies.
Scary Escapes: A team-based experience requiring players to find clues, solve puzzles, and escape from terrifying environments.
Scary House: Designed for hardcore horror lovers, featuring live interactions and intense sound effects.
Boo Boo House: A kid-friendly spooky zone that helps children overcome fear through fun, laughter, and playful themes.
Another Director , K Raj Kumar, noted that the response to the innovative concepts has been overwhelming since the launch.
Although seven different themes are planned in total, the first phase opens with four unique experiences. Magic District is set to offer a memorable adventure for families, students, and tourists, positioning itself as a landmark destination for immersive entertainment in Hyderabad.