Philips Crowns India’s Favourite Biryani in OneChef Biryani Premier League Finale

Versuni India, the home of Philips Domestic Appliances, has officially concluded its nationwide “OneChef Biryani Premier League” with a grand finale hosted at Vijay Sales in Hyderabad. The event brought together culinary enthusiasts, content creators, and media to celebrate the diversity of India’s biryani heritage. The finale was graced by celebrity chef Ranveer Brar and popular Telugu actor Tejaswi Madiwada, who together unveiled the results of a weeks-long nationwide voting process.

Celebrating Regional Pride:
The campaign was launched as a unique celebration of India’s iconic dish, inviting consumers to vote for their favourite regional varieties, including Hyderabadi, Awadhi, Kolkata, Bombay, Sindhi, Kashmiri, Kanpuri, Bangalore, and Goan Fish Biryani. After significant participation from food communities and city pages across the country, Hyderabadi Biryani was officially crowned as “India’s Favourite Biryani”.

Innovation Meets Tradition:
The league also served to highlight the inspiration behind the “OneChef by Philips,” an all-in-one cooking appliance engineered to handle the versatility required for Indian culinary techniques. During the finale, attendees participated in live product demonstrations, experiencing how the appliance enables various cooking styles in a single device, making it simpler to recreate regional recipes at home.

Insights from Leadership and Experts:
Reflecting on the campaign’s success, Pooja Baid, Chief Marketing Officer of Versuni India, noted that the initiative was a celebration of the deep emotional connection people share with their food traditions. Celebrity Chef Ranveer Brar added that the league successfully celebrated not just a single dish, but the techniques, traditions, and stories that make Indian cuisine unique. Through this campaign, Versuni India reaffirmed its commitment to driving innovation that is inspired by the everyday realities of Indian kitchens.