Amazon Great Indian Festival Reloaded Launched: New Deals, Instant Discounts, and AI-Powered Shopping

Amazon India has announced the launch of the Amazon Great Indian Festival Reloaded, bringing new deals, exciting discounts, and the platform’s fastest festive deliveries yet. Kicking off at midnight, shoppers can access deep discounts across smartphones, electronics, fashion, beauty, home, kitchen, and everyday essentials. The event combines extensive brand selections with accelerated delivery speeds and multiple financial savings avenues, including bank partnerships, Amazon Pay rewards, and exclusive Prime-only perks.

Bank Offers, Cashback, and Financial Benefits:
Amazon has partnered with leading financial institutions to maximize shopper savings during the festive event. Customers can avail a 10% instant discount using Axis Bank and ICICI Bank Credit Cards and Credit Card EMI transactions. Additionally, Amazon Pay ICICI Bank Credit Card holders receive an additional 5% cashback on purchases, stacked over existing rewards of 5% for Prime members and 3% for non-Prime members. Amazon Pay Later users can earn 10% cashback while enjoying the flexibility of converting purchases into easy EMIs or paying the full amount the following month, and Prime members are eligible for an extra ₹250 cashback on lakhs of participating products.

Top Brand Discounts Across Categories:
The sale features substantial price cuts across multiple major categories and leading brand portfolios. Shoppers can enjoy up to 40% off on smartphones and accessories from top brands including Samsung, OnePlus, iQOO, Redmi, and Xiaomi, alongside up to 65% off on home appliances and televisions from Sony, LG, TCL, Samsung, and Xiaomi. Furthermore, fashion and beauty items feature up to 70% off across popular lifestyle brands such as Titan, PUMA, Cetaphil, Louis Philippe, and Libas, while everyday essentials, home, kitchen, toys, and outdoors products offer deep discounts alongside special deals on Echo and Fire TV devices. Value seekers can also explore up to 80% off on budget-friendly products across Amazon Bazaar.

AI-Powered Discovery and Smart Shopping Tools:
Amazon India is elevating the festive shopping experience through integrated artificial intelligence capabilities. With Rufus, the conversational shopping assistant, customers can use natural prompts such as “Diwali gifting ke liye INR 5,000 ke andar best options dikhao” for personalized recommendations, deal alerts, and product comparisons. Rufus also features an integrated 30 to 90-day Price History tracker to help buyers monitor price trends. Additionally, shoppers can search visually using Lens AI by snapping photos online or offline, while AI-generated review highlights, Quick Learn guides, and personalized homepages simplify evaluation and decision-making.

Ultra-Fast Deliveries via Amazon Now:
Amazon has expanded its Amazon Now service to more than 120 cities across India, ensuring everyday essentials and grocery deliveries within minutes. Newly added cities include Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar, and Karwar. Customers on Amazon Now can access up to 50% off on groceries and daily essentials with assured cashback on ultra-fast deliveries.