aha OTT Launches Version 3.0 App with Exciting New Features

aha OTT, which continues to entertain Telugu and Tamil audiences with fresh and engaging content, has launched version 3.0 of its app. Featuring a redesigned user interface and an enhanced user experience, aha 3.0 introduces new features such as Stories and language-first playback. The updated app is now available on the Apple App Store and Google Play Store. This latest version promises a more seamless technical experience for subscribers, who can update their existing app to access the new features.

aha 3.0 comes with a redesigned user interface and an improved user experience. Features such as the home screen, hero carousel, Stories, and dynamic capsules help subscribers discover their favourite movies and shows within seconds. The language selection option is clearly displayed as soon as users open the app. Additionally, the audio language is prominently indicated across auto-previews, thumbnail previews, and video playback, making it easier for subscribers to identify the language of the content they wish to watch.

The new Stories feature on aha 3.0 offers short-format previews of some of the platform’s best movies, helping users explore and select content more conveniently. Subscribers can also customise their profiles according to their preferences. Among the exciting titles currently streaming on aha is “Na Wife Missing,” a thriller starring Shweta Basu Prasad and Varun Sandesh, which is now available to stream.

Speaking about aha 3.0, Dilip Chandra, SVP of Product and Analytics at aha, said, “The goal of Aha 3.0 is to make discovering content a more engaging experience for our subscribers. While the redesigned UI and UX give the app a fresh look, the Stories feature makes it easier for subscribers to explore content. These features will help users navigate the extensive aha catalogue with greater ease.”

aha COO Ram Sivalinga said, “The launch of the aha 3.0 app marks another significant step towards strengthening aha as a leading regional entertainment platform. We remain committed to bringing compelling stories to audiences and have made a wider range of content accessible to our subscribers. By consistently delivering quality originals, we aim to further strengthen our connection with viewers.”