VIDA Wins Multiple Red Dot Design Concept Awards 2026 for Innovative Product Design

VIDA, powered by Hero MotoCorp, has swept multiple honors at the Red Dot Design Concept Awards 2026. Celebrated for their visionary design and innovative engineering, both the VIDA NOVUS series (NEX 1, NEX 2, and NEX 3) and the high-performance VIDA DIRT.E MX7 secured top honors at the prestigious international competition [cite: Adding to its growing collection of global accolades, VIDA, powered by Hero, has swept multiple honors at the Red Dot Design Concept Awards 2026 Celebrated for their visionary design and innovative engineering, both the VIDA NOVUS series (NEX 1, NEX 2, and NEX 3) and the high-performance VIDA DIRT.E MX7 secured top honors at one of the world’s most prestigious design competitions.]. Building on the previous success of the VIDA DIRT.E K3, this recognition highlights VIDA’s growing global design credibility and its commitment to purposeful, future-ready mobility solutions [cite: Building on the success of the VIDA DIRT.E K3, which secured the same honour last year, this latest recognition reflects VIDA’s growing global design credibility and its philosophy of creating future-ready mobility solutions rooted in purposeful designs.].

Design Philosophy and the VIDA NOVUS Series:
The Red Dot Design Award validates a human-first design philosophy that prioritizes real-world movement over traditional vehicle categories. Designed as a spectrum of solutions, the award-winning series addresses distinct everyday mobility challenges:

NEX 1: Solves fragmented, in-between journey stretches using a portable, human-scale device that doubles as a backpack.

NEX 2: Bridges two-wheeler agility with enhanced safety and multi-use utility.

NEX 3: Delivers personal, all-weather protection and dignity without the footprint of a traditional car.

Off-Road Innovation: DIRT.E Series:
Expanding its electric mobility portfolio into off-road performance, the VIDA DIRT.E MX7 serves as the first model on VIDA’s dedicated mid-size off-road platform, delivering agility, control, and a deeper connection between the rider and the trail. Additionally, the next-generation VIDA DIRT.E K3 introduces a size-adaptive platform that grows with young riders, offering a safe, scalable, and sustainable entry point into off-road adventures.

Leadership Perspective:
Commenting on the achievement, Kausalya Nandakumar, Chief Business Officer of the Emerging Mobility Business Unit at Hero MotoCorp, stated: “Design prowess is the ultimate catalyst for innovation at VIDA, shaping not just how our products look, but how the world experiences mobility. From the rugged capability of the VIDA DIRT.E series to the progressive vision of VIDA NOVUS, our engineering is an expression of our world-class design capabilities. These consecutive Red Dot honors are a powerful validation of our global design dominance as we continue to set new benchmarks for the future of mobility.” [cite: Commenting on the achievement, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “Design prowess is the ultimate catalyst for innovation at VIDA, shaping not just how our products look, but how the world experiences mobility. From the rugged capability of the VIDA DIRT.E series to the progressive vision of VIDA NOVUS, our engineering is an expression of our world-class design capabilities. These consecutive Red Dot honors are a powerful validation of our global design dominance as we continue to set new benchmarks for the future of mobility.”]

Evaluated by a diverse panel of independent global experts, the Red Dot Design Award serves as a respected international benchmark for design excellence and pioneering innovation [cite: The Red Dot Design Award stands as the ultimate international benchmark for design excellence and pioneering innovation. Evaluated by a diverse panel of independent global experts, securing this coveted seal of quality serves as a respected international mark of design excellence.].