UTI Mutual Fund Partners with CAMSPay to Launch Native WhatsApp Investment Experience

Hyderabad: UTI Mutual Fund, in collaboration with payment partner CAMSPay, conversational platform Gupshup, and Meta’s WhatsApp, has introduced an in-chat investment solution allowing users to complete transactions directly within WhatsApp.

The feature enables investors to execute one-time investments and conduct transactions via UPI within a single conversation thread, eliminating external app switching or browser redirections.

Key Operational Highlights
Native Payments: Integrates in-chat one-time and recurring payment options to minimize transaction drop-offs caused by external platform redirects.

Platform Collaboration: Built on Gupshup’s conversational infrastructure and Meta’s WhatsApp Business Platform, with CAMSPay acting as the payment processing partner.

Simplified Process: Aims to convert conversational messaging into a direct transaction channel for mutual fund investments across India.

Official Commentary
Peshotan Dastoor (Group President & Head – Sales, Product & Digital, UTI AMC): Stated that enabling native in-chat payments meets investors on a platform they already use daily, making mutual fund investing faster and more accessible.

Vasanth Jeyapaul (CEO, CAMSPay): Highlighted that the solution addresses payment drop-offs caused by broken user journeys, helping financial institutions transform WhatsApp into a functional transaction platform.

Gaurav Kachhawa (Chief Product Officer, Gupshup): Noted that conversational journeys represent the future of financial services engagement by delivering end-to-end customer experiences natively.