U.S. Polo Assn. Launches New Identity Store in Himayatnagar, Hyderabad with Actor Akhil Akkineni

U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has expanded its retail presence in South India with the launch of its new ‘Identity’ store in Himayatnagar, Hyderabad. Spanning approximately 2,105 sq. ft., the retail outlet introduces the brand’s refreshed store design language and elevated customer experience. Popular actor Akhil Akkineni inaugurated the store, which houses a curated range of menswear, footwear, and kidswear from the brand’s Autumn-Winter 2026 collection featuring style themes such as Pacho, Varsity, Indigo, Corduroy, Denims, and Shirts. Located at Platinum Avenue, Himayatnagar, the store incorporates a specialized “Shirt Bar” concept tailored to South India’s high consumer preference for formal and casual shirts.

Market Strategy and Category Focus:
The introduction of the Identity store format aligns with U.S. Polo Assn.’s strategy to modernize its brick-and-mortar footprint across key urban retail hubs in India. By organizing dedicated category sections like the Shirt Bar, the brand aims to streamline navigation and highlight product versatility across diverse occasions. The Autumn-Winter 2026 lineup blends traditional polo-sport heritage with modern lifestyle designs, reinforcing the brand’s position in the premium casualwear segment while deepening its reach across Hyderabad’s retail landscape.

Leadership Perspectives:
Amitabh Suri, Chief Executive Officer of U.S. Polo Assn. India, stated that Hyderabad represents a vital market for the brand, and the launch of the Himayatnagar Identity store marks a significant step in expanding its regional footprint. He noted that the newly introduced Shirt Bar was specifically developed to cater to the strong affinity for shirts in South India, ensuring an engaging shopping environment while bringing diverse product stories to the forefront. Suri emphasized that as the company continues its retail expansion, the primary focus remains on delivering modern store experiences that honor the brand’s sporting heritage while adapting to evolving consumer expectations.