Thums Up Accelerates India’s Biking Culture with the Return of ThunderWheels, Featuring Jasprit Bumrah

Thums Up, Coca-Cola India’s flagship homegrown brand, has announced the return of ThunderWheels, its premier biking platform, featuring cricketing icon Jasprit Bumrah. Now in its third iteration, the campaign aims to inspire a new generation of riders to embrace the freedom, thrill, and bold spirit of the open road. Anchored by an action-packed brand film starring Bumrah, ThunderWheels serves as an immersive gateway designed to unite enthusiasts, creators, and aspiring riders through community engagement and extraordinary experiences that celebrate India’s rapidly expanding motorcycling culture.

Interactive Consumer Rewards and Engagement:
As part of the campaign rollout, specially marked Thums Up packs act as digital gateways for consumers looking to enter the Toofani world of biking. By scanning these promotional packs, participants stand a chance to win exclusive rewards, highlighted by a lucky draw offering the coveted ThunderWheels bike. Sumeli Chatterjee, Category Head   Sparkling Flavours for Coca-Cola India and South-West Asia, emphasized that the brand’s signature strong taste and high fizz mirror the adventurous ethos of motorcycling, noting that ThunderWheels 3.0 aims to foster stronger communities and unforgettable riding experiences. Beyond the commercial film, the campaign will leverage digital and social platforms to invite riders nationwide to share their personal adventure stories, building one of the country’s most vibrant celebrations of biking passion.