Samarth E-Mobility Launches ‘Avore Electric’ Two-Wheeler Brand

AHMEDABAD: Emerging electric vehicle manufacturer Samarth E-Mobility Pvt. Ltd. has officially launched its proprietary mobility brand, Avore Electric. Debuting alongside an introductory brand film, an official website, and a digital rollout, the brand aims to redefine the Indian two-wheeler market with a core philosophy centered on vertically integrated, software-first engineering.

Operating under the tagline “Intelligence Beyond Motion,” Avore Electric rejects the traditional manufacturing approach of assembling third-party hardware. Instead, the company has spent the last three years building both its software architecture and vehicle components in-house, designing the physical motorcycle around a central digital brain rather than treating technology as a superficial add-on feature.

Vertical Integration and Proprietary Tech Stack:
The foundation of the new brand rests on AVORE Source, the company’s proprietary technology stack, and the AVR platform, a purpose-built structural architecture for two-wheelers.

At its dedicated Research and Development facility in Ahmedabad, a team of over 100 engineers has successfully developed nine critical vehicle subsystems entirely from scratch. This vertically integrated portfolio includes:

• A patented Battery Management System (BMS) and custom battery pack.
• An in-house motor, motor controller, and power control module.
• A native DC-DC converter and high-efficiency onboard fast charger.
• An integrated digital display system running a proprietary operating system.

By maintaining complete control over both hardware development and software layers, Avore Electric claims its vehicles will offer more intuitive rider responses, accelerated diagnostics, reduced downtime, and continuous performance optimization via over-the-air (OTA) software updates. To secure this technological foundation, the company has already filed more than 110 intellectual property applications.

Targeting the 125cc–200cc Segment :
Avore Electric’s upcoming product portfolio is positioned to target India’s highly competitive 125cc to 200cc motorcycle segment. This category represents one of the largest commuter and lifestyle demographics in the country—historically underserved by high-performance, cost-effective electric alternatives.

The vehicles are being explicitly engineered to handle real-world Indian road and environmental conditions while matching the performance and daily usability of conventional internal combustion engine (ICE) motorcycles.

“For three years, we asked ourselves a simple question: why does India’s most widely used personal vehicle incorporate so little intelligence?” said Mr. Priyank Rakholiya, Co-founder of Samarth E-Mobility. “We realized the answer wasn’t a missing feature; it was a missing commitment. True intelligence cannot be assembled from off-the-shelf components; it must be engineered from the ground up. That’s why we built every critical system in-house. Engineering excellence in intelligence is not a claim for us; it’s a methodology that shapes every decision we make.”

Market Entry Roadmap :
The official brand unveiling serves as the opening phase of a multi-tiered commercial roadmap. Samarth E-Mobility is currently finalizing production readiness for Avore Electric’s debut range of electric motorcycles. Detailed product specifications, model variants, pricing, and broader commercial distribution campaigns are scheduled for reveal across the country in the coming months.