Piaggio Expands Premium Footprint with First Motoplex Launch in Vijayawada

VIJAYAWADA:  Piaggio Vehicles Pvt Ltd, the wholly-owned subsidiary of the Italian automotive titan Piaggio Group, has officially marked its entry into the premium retail landscape of Vijayawada with the inauguration of its first Motoplex dealership. Operated by Trisul Auto Hub, this flagship store brings the iconic elegance of Vespa, the racing spirit of Aprilia, and the legendary performance of Moto Guzzi under one roof.

A Premium Italian Experience:
The newly minted Motoplex is designed to be more than just a showroom; it is a lifestyle destination for biking enthusiasts. Spanning a generous 1,500 sq.ft. showroom area complemented by a 1,323 sq.ft. specialized service workshop, the facility reflects the sophisticated Italian heritage of its parent brands. Customers in Vijayawada can now access:

• The complete range of Vespa and Aprilia scooters.
• High-performance Moto Guzzi motorcycles.
• Exclusive official merchandise and Completely Built Units (CBUs).

Strengthening Regional Connectivity:
The inauguration saw leadership from Piaggio India join forces with Mr. Raviteja Chanumolu and Mr. Sujay P, Managing Partners of Trisul Auto Hub. The launch responds to the growing demand in Andhra Pradesh for high-quality, aspirational mobility solutions.

Mr. Ajay Raghuvanshi, EVP of 2-Wheeler Domestic Business at Piaggio India, noted:

“The response from Vijayawada has always been overwhelming. Through Trisul Auto Hub, we are excited to provide a world-class experience and enhance accessibility for our customers, ensuring the best possible ownership journey.”

Catering to a New Generation of Riders:
With Vijayawada emerging as a hub for professionals and young entrepreneurs, the Motoplex aims to tap into a segment that views motorcycling as a passion rather than just a commute.

“The city has a growing base of aspirational customers looking for style and performance,” said Mr. Raviteja Chanumolu. Mr. Sujay P added that the dealership is specifically designed for enthusiasts who value design and riding dynamics, with a goal to build a vibrant riding community in the region.

Nationwide Expansion:
With the opening of Trisul Auto Hub, Piaggio India’s network now exceeds 250 touchpoints across the country. This expansion underscores the company’s strategic commitment to bringing premium European biking culture to every corner of the Indian market.