Interio by Godrej Scales Technology-Led E-Commerce with 14x Growth

Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has transformed the furniture shopping experience by integrating personalisation, digital engagement, and physical retail at scale. The brand’s e-commerce business has achieved a 14x growth over the last three years, currently contributing 15% to its overall furniture business. Furthermore, digital engagement tools have driven a 6% improvement in conversion rates across the customer journey.

Key Highlights and Technological Integration
Expanded Logistics: Interio has expanded its delivery and installation network from 1,200 to over 20,000 pincodes, while offering 24-hour delivery and installation in state capitals.

Retail Presence: The technology-led approach has been implemented across 137 stores equipped with digital engagement tools in 20 cities.

Advanced Visualisation: Features like the 3D Room Planner, 3D Configurator, and Measure & Recommend solutions allow customers to create room layouts using actual dimensions, view furniture in 2D and 3D, and explore configurations before buying.

Modular Offerings: The brand introduced UPMODS, a modular and upgradable furniture platform featuring over 2,450 configuration combinations that let consumers modify or expand furniture as their needs change.

Backend Automation: Interio is also investing in Robotic Process Automation (RPA), integrated supply-chain platforms, and connected technology systems to streamline operational efficiency and fulfillment.