Berger Paints Unveils New ‘Rang Bana Rahe’ Campaign Celebrating Human Resilience

Berger Paints India Limited, the country’s second-largest paint company, has launched a refreshed brand identity and a new campaign titled ‘Rang Bana Rahe’. The campaign reinterprets the company’s long-standing promise of preserving colour through a human lens, celebrating the resilience of individuals to keep their inner colours alive despite life’s challenges.

The initiative connects Berger’s product legacy of protection—such as HomeShield for rain defense, WeatherCoat Anti Dustt for dust resistance, and Easy Clean for everyday stains—to the inner strength of people. The campaign features a film about Khushrangi, whose spirit and colours remain unshaken through every twist and turn of life, reminding audiences that true strength lies in preserving individuality.

Managing Director and CEO Abhijit Roy noted that the campaign shifts the focus from protecting physical walls to protecting the inner strength and identity of people through life’s ups and downs. Sideways Consulting Founder Abhijit Avasthi added that the brief was designed to capture defiant joy and quiet determination, with the entire identity and film flowing from that single thought. The multilingual campaign will roll out nationwide across television, digital platforms, social media, and other consumer touchpoints.