Ashrayu Media Partners with SPH Media Singapore to Bring Iconic Titles F ZINE and The Peak to India

In a landmark move for the Indian publishing landscape, Ashrayu Media Private Limited has announced a first-of-its-kind collaboration with SPH Media, Singapore’s largest omnichannel media network, to introduce two of its most iconic legacy titles, F ZINE and The Peak, to India. This partnership marks the first time F ZINE expands beyond Singapore, where it was conceived and established as a category leader, while The Peak further strengthens its international presence. The collaboration signals not just a geographic expansion but a cultural one, bringing decades of editorial authority, credibility, and influence into one of the world’s most dynamic markets.

Strategic Vision and Cultural Synergy:
For Ashrayu Media, this association is both strategic and intentional. At a time when luxury and lifestyle narratives in India have leaned toward Western benchmarks, this partnership seeks to shift the lens toward Southeast Asia—a region rich in culture, fashion, design, and modern luxury sensibilities. The collaboration recognizes the natural cultural and aesthetic synergies between India and Southeast Asia, offering a more relevant and nuanced perspective to Indian audiences.

Sudhakar Adapa, Chairman at Ashrayu Media, stated, “The launch of F ZINE and The Peak in India marks a significant milestone in our vision to build enduring, world-class media brands that inform, inspire, and connect influential audiences.” He further added, “Our ambition goes beyond launching magazines. We are building integrated media brands powered by a multi-platform strategy that combines the authority of print, the reach and engagement of digital, and the impact of curated experiential platforms.”

Market Impact and Audience Segments:
India’s current media landscape presents a clear whitespace, as there is no direct equivalent to either F ZINE or The Peak. Together, they represent two distinct yet equally powerful audience segments.

F ZINE: For over five decades, it has remained a defining voice in youth culture, documenting forward-thinking ideas across fashion, beauty, pop culture, lifestyle, and creative industries. India now becomes its very first international franchise market under Ashrayu Media.

The Peak: A business-lifestyle publication chronicling the journeys of leaders, entrepreneurs, and visionaries since 1984. It serves as a trusted voice among C-suite executives and professionals, offering a refined lens into modern ambition and influence.

Dasheng Toh, Head of Lifestyle Division and OOH Businesses at SPH Media, commented, “We are excited to partner with Ashrayu Media to introduce The Peak and F ZINE into one of the world’s most dynamic markets. There is a clear appetite in India for the sophisticated, high-calibre lifestyle content that defines these brands from SPH Media.”

Future Outlook:
With this collaboration, Ashrayu Media and SPH Media are setting the stage for a new editorial standard in India—one that is globally aware, regionally rooted, and culturally relevant. Adapa noted that The Peak will celebrate leadership and excellence within India’s business community, while F ZINE will speak to a new generation of culturally connected, digitally native consumers shaping the future of lifestyle, creativity, and innovation.