Ai+ Smartphone Announces Price Hike of Up to ₹3,000 Across Select Models Effective November 15, 2026

Ai+ Smartphone has officially announced an upcoming price adjustment across select models in its Indian smartphone portfolio, effective November 15, 2026. Citing persistent macroeconomic cost pressures and elevated component input expenses, the company stated that the measured pricing realignment is necessary to maintain a balance between consumer affordability and overall product experience. Under the revised pricing, select variants across the Pulse 2 FE, Pulse 2, Nova 2 5G, Nova 2 Neo 5G, Nova 2 Power 5G, Nova 2 Pro 5G, and Nova 2 Ultra 5G series will see price increases ranging from ₹1,000 to ₹3,000. Meanwhile, the flagship Ai+ NovaFlip 5G will remain unaffected, holding steady at ₹49,999.

Model Wise Pricing Breakdown:
Consumers can purchase their preferred models at current retail prices through November 14, 2026, before the revised rates take effect across online and offline channels. In the budget segment, the 4GB+64GB variant of the Ai+ Pulse 2 FE and the 4GB+64GB variant of the Pulse 2 will both increase from ₹8,999 to ₹10,999, while the Pulse 2 4GB+128GB and 6GB+128GB options move to ₹11,999 and ₹12,999 respectively. Within the Nova 2 5G range, prices shift to ₹13,999 for 4GB+64GB, ₹14,999 for 4GB+128GB, and ₹15,999 for 6GB+128GB. The Nova 2 Neo 5G lineup sees adjustments to ₹14,999 (4GB+64GB), ₹15,999 (4GB+128GB), and ₹16,999 (6GB+128GB).

Mid-Range Segment Adjustments and Brand Commitment:
For higher-tier models, the Ai+ Nova 2 Power 5G will now start at ₹17,999 for the 6GB+128GB configuration and ₹19,999 for the 8GB+128GB option. The Nova 2 Pro 5G series increases to ₹17,999 (6GB+128GB) and ₹19,999 (8GB+128GB), whereas the premium Nova 2 Ultra 5G steps up to ₹20,999 for 6GB+128GB and ₹22,999 for 8GB+128GB. Despite industry-wide cost challenges, Ai+ Smartphone reiterated its commitment to delivering accessible technology, reliable performance, and long-term value for Indian users while continuing to closely monitor market dynamics and component pricing.