Hyderabad Gets India’s First ‘Content Factory – Creator Werse’

In an age powered by digital storytelling, Creator Werse emerges as a game-changing initiative that equips entrepreneurs, professionals, and business owners to become their own brand ambassadors through the art of video content.

Launched by Dr. Mani Pavitra, an ISB alumna, dentist, and serial entrepreneur, Creator Werse is India’s first-of-its-kind Content Factory — a bootcamp that transforms individuals into confident content creators and influencers who can promote their business through powerful, self-driven storytelling.

“At Creator Werse, we believe no one can tell your story better than you,” says Dr. Mani Pavitra. “Video content is the most powerful medium today. It’s time business owners and professionals harness it to scale their influence and growth.”

She emphasises that video content is 1200 times more effective than regular communication and that ignorance about content creation is the real hurdle for most small business owners.

“Anyone can become an influencer. It’s not rocket science,” she adds. “Our goal is to build an army of 1 lakh business owners turned influencers — creating evergreen, trending, and viral content to drive their success.”

Here’s how it works:

Start with a free Launch Pad Session: Every Saturday, 3 PM – 7 PM
Then, enrol in the 3-day Video Bootcamp, where participants will:
Create 100 self-made videos
Build content for an entire year
Learn scripting, on-camera presence, and ideation
Walk out with professional-quality marketing material

The next bootcamp begins May 30, 2025. Those interested can sign up and take their first step to becoming a content creator for themselves.

Headquartered in Jubilee Hills, Hyderabad, Creator Werse has already helped over 250 business owners through its seed phase. Now, the initiative aims to expand across India.

What sets Creator Werse apart is its physical infrastructure:

52 dedicated story rooms
A blend of a production house and a coaching centre
Real-time mentoring and production guidance

“In today’s world, content is king. But within content, original content rules. And within original content, video is the crown jewel,” concludes Dr. Pavitra.

More than just a program, Creator Werse is a movement — bridging the gap between business and digital influence, and empowering India’s entrepreneurs to tell their own stories.