BJP Leadership Announces Dedicated Committee to Attract Gen Z

The NDA government at the Center is paying special attention to Generation Z. Following a massive protest organized by the CJP at Jantar Mantar—which gained significant momentum on Instagram—the BJP was alerted. In response, Prime Minister Narendra Modi advised all ministers in the Union Cabinet to stay active on Instagram. The Prime Minister himself is even guiding them on what content to post, highlighting the level of caution and importance being placed on this demographic.

On the organizational front, the BJP party has also placed special focus on Gen Z. The newly elected National Executive is prioritizing this demographic and preparing strategic plans to strengthen party operations while expanding its reach among youth across the country. Additionally, the party is gearing up to launch a dedicated program called “Gen Z Outreach” to maintain a direct and continuous dialogue with young people.

BJP Announces Special Team

To execute this special initiative, the BJP has appointed a dedicated team. The group includes National General Secretaries Smriti Irani and Vinod Tawde, BJP National President Nitin Nabin, Gujarat Minister Harsh Sanghavi, and Chhattisgarh Minister OP Choudhary, among other leaders. The BJP’s strategy combines leaders with organizational experience and figures who resonate with youth to build a strong bridge to the new generation.