Hyundai Motor India Appoints World No. 1 Para Archer Sheetal Devi as Brand Ambassador

Hyundai Motor India Limited has officially named world number one para archer, reigning world champion, and Arjuna Awardee Sheetal Devi as its new brand ambassador. The partnership aligns with the company’s global vision of Progress for Humanity, through which Hyundai will team up with the athlete for purpose-led marketing campaigns, social impact communication, accessibility programs, and inclusion initiatives. At just 19 years old, the Jammu and Kashmir native has shattered boundaries as the first Indian para-archer selected for an able-bodied national team, boasting a Paralympic medal, multiple world records, and three Asian Games medals.

Leadership and Athlete Perspectives on the Collaboration:
Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India Limited, noted that true progress stems from the courage to challenge limitations and inspire change, praising Sheetal as a true champion of human determination. Expressing her enthusiasm, Sheetal Devi acknowledged Hyundai’s continuous support throughout her sporting journey since 2023 under the Samarth by Hyundai initiative. She emphasized that the collaboration reflects a mutual dedication to perseverance, inclusion, and breaking barriers to empower others to reach their full potential.

Promoting Inclusion, Accessibility, and Human Potential:
Beyond celebrating her historic athletic milestones, the partnership emphasizes a shared commitment to fostering inclusion, equal opportunity, and greater accessibility. Having watched her rise as an influential sporting icon and advocate for inclusivity, Hyundai aims to use this extended platform to drive meaningful conversations around disability representation and resource accessibility. Through ongoing community programs and collaborative initiatives, the brand and the world-renowned athlete seek to continuously inspire individuals across India to pursue their goals without constraints.