Encompass Design India Limited Appoints Karan Johar as Stoa Paris Brand Ambassador

Encompass Design India Limited (NSE: ENCOMPAS) has announced acclaimed filmmaker and style icon Karan Johar as the brand ambassador for its premium home fashion label, Stoa Paris. This partnership aims to leverage Johar’s high-fashion aesthetic and design sensibility to align with the brand’s vision of modern, bold, and expressive living. Stoa Paris, which has seen rapid growth in the bed linen category, intends to use this collaboration to strengthen its premium market positioning and redefine the home décor experience for a new generation of affluent Indian consumers.

Redefining Personal Spaces:
The brand focuses on the evolving consumer shift toward craftsmanship and personalized living, where the home is viewed as an extension of individual identity. Sonia Nigam, Business Head of Home Furnishing at Encompass Design India Limited, noted that Johar’s cultural influence and flair for dramatic spaces align perfectly with the brand’s creative direction.

Regarding the collaboration, Karan Johar shared, “I’ve always believed that your home is the most honest reflection of who you are, it’s where your personality shows up without filters.” He added that he connects with the brand’s balance of bold, fashion-forward design and everyday luxury, which encourages people to embrace their personal style within their homes.

Availability and Reach
Stoa Paris continues to expand its retail footprint to serve its growing customer base. Interested consumers can explore the brand’s premium bedding collections through the following channels:.