Aditya Birla Jewellery
Indriya Appoints Actor Krithi Shetty as Brand Ambassador for Southern Markets and Launches Varalakshmi Campaign
Aditya Birla Jewellery’s brand Indriya has officially announced actor Krithi Shetty as its Brand Ambassador for Southern markets ahead of the festive season. Krithi, a prominent youth icon with deep cultural connections to Andhra Pradesh, Telangana, and Karnataka, takes center stage as the ...
August 13, 2026 | 06:08 PM
Indriya Brings ‘Eka Raga’ Cultural Installation to Vizag
Indriya, Aditya Birla Jewellery has brought its immersive cultural installation, Eka Raga, to Inorbit Mall in Vizag. Inspired by the philosophy of Nritya where movement acts as storytelling the campaign celebrates India’s regional artistry, bridal expressions, architecture, and dance traditions t...
August 2, 2026 | 07:29 PM
Indriya Sets New Industry Standard for Diamond Brilliance
Indriya, Aditya Birla Jewellery, has established a new industry-first benchmark in natural diamond selection, aiming to bring greater delight and trust to the diamond buying experience. The brand operates on the belief that exceptional sparkle is the most visible expression of a diamond’s q...
July 2, 2026 | 07:45 PM
Indriya Aditya Birla Jewellery Unveils Eka Raga An Immersive Ode to India’s Shared Cultural Rhythm
Aditya Birla Jewellery: Indriya, the jewellery brand by the Aditya Birla Group, has launched Eka Raga, a multi-city immersive campaign that serves as a celebration of India’s diverse heritage. The initiative elegantly weaves together the threads of classical dance, architectural history, and regi...
June 12, 2026 | 08:03 PM
Indriya Aditya Birla Jewellery Appoints Krithi Shetty as Brand Ambassador for Akshaya Tritiya Campaign
Indriya: The jewelry venture from Aditya Birla Group, has officially brought acclaimed actor Krithi Shetty on board for a long-term collaboration. This strategic partnership begins with the launch of the Akshaya Tritiya 2026 campaign, designed to strengthen the brand’s presence and resonanc...
April 16, 2026 | 05:53 PMUSA NRI News
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