IFX Announces “ITHIHASA” — A Global Live-Action Indian Mythology Franchise for Gen Z

▪️ Indian mythology reimagined as a modern thriller
▪️ Next-gen cinematic experience with Virtual Production & VR
▪️ India positioned as the Story Capital of the World

Los Angeles: International Film Xchange (IFX) has announced an ambitious global live-action franchise titled “ITHIHASA.” Designed for Gen Z audiences and global markets, the project aims to present Indian mythology in a bold, contemporary format.

Unlike traditional mythological or devotional films, ITHIHASA is being developed as a modern adventure–mystery–thriller franchise, reimagining ancient Indian narratives through the lens of present-day storytelling.

The story revolves around contemporary characters who journey through India’s ancient history, sacred geography, and hidden knowledge systems, uncovering mysteries that connect the past with the present. The franchise explores how ancient Indian wisdom can offer answers to modern-day challenges.

Built with Advanced Technology
ITHIHASA is being developed in collaboration with Smart Film City as the technology partner. The project will leverage its proprietary FILM – Film Intelligence Life Cycle Model, integrating:
Virtual Production
Immersive VR experiences
AI-driven cinematic workflows
to deliver a globally competitive cinematic experience.

“India will become the Story Capital of the World”
Speaking on the occasion, IFX representatives stated:
“India is not just an entertainment market — it is the heart of global storytelling. ITHIHASA is our step toward bringing that power to the world stage.”

Blending culture, science, mystery, and emotion, the franchise aims to offer a unique cinematic experience for families, youth, and international audiences alike.

Details regarding the cast, directors, and key technical collaborators will be officially announced soon.