ITC Launches Carte Lumina Copier to Raise Quality Benchmark in Copier Paper Segment

ITC’s Paperboards and Specialty Papers Division (ITC PSPD) has strengthened its presence in the copier paper category with the launch of Carte Lumina Copier, its highest-quality offering in the segment. Expanding the established Carte Lumina brand from paperboards into copier paper, the new line features two premium options: Carte Lumina Regal in 75 GSM and Carte Lumina Blue in 70 GSM. Developed through extensive research and product engineering, the papers offer an ISO Brightness of over 95 and CIE whiteness of over 160, paired with superior stiffness to deliver brilliant print quality, consistency, and a reliable printing experience.

The launch is supported by an advertising campaign featuring champion badminton player P. V. Sindhu under the tagline “Made for Champions. Made by a Champion,” reflecting the product’s pursuit of excellence. Rajesh Ponnuru, Divisional Chief Executive of ITC PSPD, stated that the offering combines deep technical expertise and advanced manufacturing to set a new benchmark in product performance and deliver superior customer value. Initially launching in Hyderabad and Vijayawada, Carte Lumina Copier marks a key step in ITC PSPD’s strategy to expand its category presence through quality, innovation, and strong customer relationships.