Hyderabad to Host Grand Celebration of Maestro Ilaiyaraaja’s 50-Year Musical Legacy

• Spice Lounge Foodworks to Celebrate Maestro Ilaiyaraaja’s 50-Year Musical Journey in Hyderabad

Hyderabad: Spice Lounge Food Works Limited has announced that its experiential cultural platform, XORA World, will host a monumental tribute to the legendary Maestro Ilaiyaraaja. The event, celebrating the composer’s unprecedented 50-year career, is set to take place on March 28, 2026, at the Gachibowli Stadium in Hyderabad.

XORA World is the proprietary platform of Rightfest, a wholly owned subsidiary of Spice Lounge Food Works. This landmark concert signals the company’s strategic move to diversify beyond its traditional food and beverage roots into the high-growth lifestyle and experience-driven consumer market.

A Tribute to a Cultural Icon
With a career spanning five decades, Maestro Ilaiyaraaja has composed over 7,000 songs and provided scores for thousands of films across multiple languages. The upcoming event aims to honor his status as a national cultural icon whose music continues to transcend generational boundaries. By organizing such a high-impact event, XORA World is positioning itself as a major player in curating national-scale cultural experiences.

Strategic Business Expansion
The initiative reflects a broader shift for Spice Lounge Food Works as it expands into adjacent lifestyle verticals. By integrating live cultural events with its core business, the company aims to:

• Strengthen direct-to-consumer engagement.
• Develop proprietary platforms with deep emotional and cultural resonance.
• Establish high-visibility touchpoints in key urban markets.
• Drive brand recall and create synergies across its diverse business ecosystem.
• Mr. Mohan Babu Karjela, Chairman and Director of Spice Lounge Food Works Ltd, remarked:

Maestro Ilaiyaraaja is a cultural institution. Celebrating his 50-year journey is a prestigious opportunity that defines a new milestone for XORA World. This reinforces our vision to grow beyond food into a lifestyle ecosystem that encompasses culture and community.