Homegrown Tech Brand Mivi Steps Into Smartphone Market With Mivi One 5G Series Starting at ₹11,999 on Flipkart

Indian consumer technology brand Mivi has officially expanded its footprint beyond the audio segment by launching its inaugural smartphone lineup, the Mivi One 5G. Billed under the tagline “Pretty Powerful,” the new device is engineered to deliver reliable performance, exceptional battery endurance, and a fluid day-to-day user experience tailored for value-conscious Indian consumers. The smartphone is scheduled for its premier sale on Flipkart starting October 8, 2026, at midnight.

Pricing, Variants, and Flipkart Big Billion Days Offers:
The Mivi One 5G is available in three RAM configurations, paired uniformly with 128GB of internal storage. It comes in five distinct color finishes: Blue, Pink, Green, Burgundy, and Navy Blue. While standard pricing begins at ₹14,999, early-bird buyers can leverage promotional discounts and bank offers during the upcoming Big Billion Days (BBD) sale.

Here is a paragraph summarizing the details of the Mivi One 5G:
The Mivi One 5G is available in three RAM configurations 4GB, 6GB, and 8GBeach paired uniformly with 128GB of internal storage, and comes in five distinct color finishes: Blue, Pink, Green, Burgundy, and Navy Blue. While standard pricing begins at ₹14,999 for the base model, early-bird buyers can leverage promotional discounts and bank offers during the upcoming Big Billion Days (BBD) sale. Specifically, the 4GB + 128GB variant is priced at a special BBD price of ₹11,999 (including a ₹1,000 bank offer), the 6GB + 128GB variant is available for ₹13,499 (including a ₹1,500 bank offer), and the top-tier 8GB + 128GB configuration drops to ₹14,999 (also including a ₹1,500 bank offer). Additionally, Jio customers purchasing the device unlock a suite of ecosystem perks, including a 12-month Canva Pro subscription (valued at ₹4,000), one month of free Hotstar Mobile + Hollywood, an 18-month Pro Plan for Google Gemini with 5,000GB of Google Cloud storage, and an extra 50GB of Jio AI Cloud storage.

Leadership Perspectives on the Milestone Launch:
Speaking on the strategic launch, Viswanadh Kandula, Co-founder of Mivi, noted that stepping into the smartphone arena marks a pivotal milestone for the homegrown company, aiming to translate their core philosophy of thoughtful design and accessible technology into a device central to daily life. Himanshu Tandon, Chief Business Officer at Mivi, emphasized that the phone was built around modern consumer habits without forcing compromises on performance, power, optics, or software. He highlighted the integration of the Snapdragon platform and the inclusion of Mivi ClearTalk as a testament to the brand’s audio heritage. Meanwhile, Saurabh Arora, Business Head – Mobile, Compute, and XR at Qualcomm India, praised Mivi’s entry into the ecosystem, highlighting how the Snapdragon 4 Gen 2 platform brings dependable connectivity and robust everyday computing power to wider demographics.

Hardware and Performance: Built for Daily Demands:
At the core of the Mivi One 5G is the 4nm Snapdragon 4 Gen 2 Mobile Platform, engineered to balance power efficiency with responsive multitasking, smooth entertainment streaming, and casual gaming. Yielding an impressive AnTuTu score of roughly 490,000, the device ensures dependable 5G connectivity and fluid processing speeds for everyday use cases. To support an always-connected digital lifestyle, the Mivi One houses a massive 6000mAh battery designed to comfortably sustain usage from morning notifications to late-night browsing. The device also incorporates 18W PD 2.0 charging support to keep downtime minimal.

Display and Ergonomics: Smooth Visuals in a Slim Body:
The smartphone features a 6.745-inch HD+ In-Cell display supporting a 90Hz refresh rate, ensuring fluid transitions across daily applications. Built with a waterdrop notch and protected by 2.5D cover glass, the handset measures just 9.15mm thin and weighs 210 grams. Its body utilizes a 2.5D PMMA back paired with a front frame constructed from PC and an injection-molded aluminium-titanium alloy, complete with IP64 dust and splash resistance. Designed for spontaneous everyday photography rather than rigid studio setups, the device packs a 50MP primary rear camera integrated with PDAF, accompanied by a secondary auxiliary sensor. For selfies and video conferencing, an 8MP front camera handles social media content generation and high-definition video calls.

Audio Innovation: Mivi ClearTalk Technology:
Leveraging Mivi’s rich background in acoustic engineering, the Mivi One 5G introduces Mivi ClearTalk, powered by the proprietary Mivi Neural Voice Engine. This real-time filtering system isolates the user’s voice, actively filtering out ambient noise such as background traffic, wind, and crowd chatter to deliver crystal-clear audio to call recipients. Prioritizing a clutter-free user interface devoid of bloatware, the smartphone runs on Pure Android 16. Mivi guarantees operating system updates up to Android 18, ensuring long-term software security and optimization.

Warranty, Support, and Manufacturing Footprint:
Every Mivi One unit ships with a standard one-year warranty backed by a pan-India network of over 500 service centers. Customers benefit from free pick-and-drop service spanning more than 19,000 pin codes (with a 7–10 day turnaround time), a 7-day replacement guarantee governed by a “Replaced, not repaired” policy, and direct assistance via the Mivi Care+ app. Proudly manufactured in India, the launch represents Mivi’s expansion beyond audio accessories as the brand enters its second decade. The company has announced plans to design India’s first indigenously engineered smartphone over the next 12 months, scaling up domestic design and engineering capabilities.