Godrej Consumer Products Launches Godrej Bloq Underarm Roll-On Nationwide

Godrej Consumer Products Limited (GCPL) has announced the national rollout of Godrej Bloq, its new underarm deodorant and antiperspirant brand. Alongside the product launch, GCPL has partnered with the Bhamla Foundation to support the distribution of 500 Pink E-Rickshaws to women across Maharashtra. Part of a scheme initiated by the Government of Maharashtra to foster female entrepreneurship and livelihood generation, the initiative is backed by the Bhamla Foundation which funds beneficiary contributions, financing, training, and onboarding. As part of this collaboration, Godrej Bloq is supporting the vehicle distribution while equipping participating drivers with Bloq Freshness Kits for long hours on the road.

Product Features and Pricing:
Designed for active, on-the-go consumers, Godrej Bloq enters the growing antiperspirant category with a lightweight lotion format. Key product highlights include:

Protection: Delivers up to 48 hours of sweat and odour protection alongside targeted underarm care benefits.

Suitability: Formulated to be gentle and suitable for all skin types.

Packaging and Availability: Offered in a 40g pack priced affordably at ₹99, available through major quick-commerce and e-commerce platforms such as Blinkit, Zepto, BigBasket, and Amazon.

Leadership Perspectives:
Highlighting the strategic vision behind the launch, Samir Suryawanshi, Head of Marketing – Personal Care at GCPL, noted that modern consumers demand high performance and convenience. He emphasized that Godrej Bloq was developed to provide effective, long-lasting freshness while supporting women who take charge of their livelihoods. Through the partnership with the Bhamla Foundation, the brand aims to champion women entrepreneurs who are driving both economic independence and sustainable urban mobility.