Dazzle Sports Wear launches “Dazzle Prime”, a premium segment of sportswear and leisure wear

The brand aims to reach the pan India market

The company with a turnover of Rs 100 crore founded by a former Indian International Volleyball player aims to reach every household in India.

95% of its 1500 workforce are women.

Dazzle Sportswear Telangana’s home-grown Sports and leisurewear brand launches a new premier segment of clothes called ‘Dazzle Prime’, P. Venkateshwar Rao, MD stated in a press note issued in the city today.

Dazzle Sports Wear is an 18-year-old pan-Indian brand, founded by Paladugu Venkateshwar Rao, an international Telugu sports personality turned entrepreneur.  Dazzle Sports is the Telugu States’ first sportswear brand established by an acclaimed international Telugu sports personality Paladugu Venkateshwar Rao. 

The newly launched range comprises Track pants, T-shirts, Shorts and Leisurewear.  Its price range varies from Rs 600 to 1500/- The new range is made from an eco-friendly fabric, which is recyclable.  They are made out of a premium fabric, which is among the best in the world.

The company currently has 50 varieties of products. We already have Mid and Crazy, a new segment of an economical range of clothes. Now with this launch, we are getting into the premier range.  The look, appeal, and comfort of this range will be on par with any global brands and their standards.  However, the price will be more affordable than our foreign brands said the proud MD of the company Venkatesh Rao

What started as a small size enterprise in 2006, Dazzle has now grown into an admirable brand and spread into pan-Indian markets. It directly employs 1500 people of whom 1400 are female and indirect employment reaches about 22000 resources.

The brand now has a presence across 10 states—Maharashtra, Goa, Gujarat, Rajasthan, Madhya Pradesh, Uttar Pradesh, Tamil Nadu, Pondicherry, Karnataka, Kerala, Telangana, Andhra Pradesh, Orissa, West Bengal, Chattisgarh, Jharkhand, Uttarakhand etc.

Currently, the brand is number one in Telugu states. 

Making a humble beginning, it is now a 100-crore turnover company.  It aims to reach every household in India.  It aims to expand its footprint in every state in the country. And wanted it to be known as the number-one Indian sportswear brand.  It also hopes to rise to a level where it can give employment to 15000 people. 

The Brand Dazzle is a brainchild of Paladugu Venkateshwar Rao, CMD Dazzle Sportswear Pvt Ltd He is an Intl Volleyball Player turned Entrepreneur, who left a cosy government job to start a sportswear manufacturing company. He is probably the only sports star in India to set up an apparel brand for sports personnel and give employment to hundreds. He used his experience and exposure as a sportsman to comprehend the specific apparel needs of sportspersons.