Bontrue Furniture Wins Excellence Award at Times Business Awards 2026

Hyderabad-based premium furniture retailer Bontrue Furniture has been honored with the award for “Excellence in Customer Trust & Care  Furniture Retail” at the 12th edition of the Times Business Awards – Hyderabad 2026. Former Indian women’s cricket captain Mithali Raj presented the award to Mr. Rakesh Patel, Director of Bontrue Furniture, during a grand ceremony held at Novotel HICC, Hyderabad. The event witnessed the presence of notable dignitaries, including Sircilla MLA and BRS Working President Shri K. T. Rama Rao and Telugu film actor Naga Chaitanya, with winners evaluated independently by Avance Insights Pvt. Ltd. based on customer feedback, product value, and performance consistency.

Milestones and Metrics of Consumer Trust:

The brand’s market standing is underpinned by strong operational achievements and high consumer satisfaction. Bontrue Furniture has achieved an extensive reach by furnishing over 18,000 homes across Hyderabad and various parts of India. Furthermore, the brand has maintained an impressive 4.9-star average Google rating across all retail stores derived from over 6,500 reviews maintained consistently for seven consecutive years, accompanied by a high customer retention rate where approximately 24% of buyers nearly one in four return for subsequent purchases in an infrequent-purchase category.

Pillars of Quality and Post-Purchase Support:
Bontrue’s industry recognition stems from a customer-first business philosophy focused on transparency and long-term care. The brand anchors its operations in honest pricing by strictly avoiding inflated maximum retail prices (MRPs) or hidden fees, ensuring tag prices faithfully reflect true craftsmanship value. This commitment is complemented by Boncare™, a complimentary post-purchase maintenance framework covering servicing, repairs, and dedicated upholstery care, alongside hassle-free ownership that guarantees seamless coordination through scheduled deliveries, professional in-home installations, and dedicated Customer Relationship Associates assigned to individual buyers.