Aasif Malbari Appointed as Managing Director & CEO of Godrej Consumer Products Limited
The Board of Directors of Godrej Consumer Products Limited (GCPL) has officially announced the appointment of Aasif Malbari as the new Managing Director and Chief Executive Officer, effective immediately. Malbari, who previously served as the Global Chief Financial Officer and President of Godrej Africa, steps into the role succeeding outgoing MD and CEO Sudhir Sitapati. Executive Chairperson Nisaba Godrej praised Sitapati for his bold leadership over the past five years while expressing complete confidence in Malbari’s strategic vision, disciplined execution rigour, and leadership values.
Professional Background and Track Record:
With a career spanning three decades across the FMCG and automotive sectors, Malbari brings extensive leadership experience from his previous tenures at GCPL, Tata Motors, and Hindustan Unilever. As GCPL’s Global CFO, he was instrumental in shaping business strategy across multiple geographies. Notably, he spearheaded a major operational and financial transformation of GCPL’s Africa business, expanding the margin-accretive FMCG portfolio highlighted by a successful entry into the air care category and revitalization of the heritage Hair Fashion division which pushed EBITDA margins up from roughly 9% in FY24 to about 15% in FY26.
Before joining GCPL, Malbari served as CFO at Tata Passenger Electric Mobility and Director at Tata Motors Passenger Vehicles, where he helped scale operations and executed a USD 1 billion fundraising round for the electric vehicle business. An alumnus of Hindustan Unilever’s finance division, Malbari is a qualified Chartered Accountant and Company Secretary who notably achieved the All India First Rank in both his CA Intermediate and Final examinations.
Future Outlook:
Reflecting on his new responsibilities, Aasif Malbari emphasized his commitment to building upon GCPL’s legacy of trust, bold innovation, and high performance. He outlined plans to elevate core operations while accelerating growth across new product categories, leveraging the company’s iconic brand portfolio and market development opportunities.






