Birla Opus expands footprint in Hyderabad, opens two more stores

Poised to become one of India's leading paint brands, Birla Opus has now extended its store network by launching 50+ franchise stores across the country, offering an extensive portfolio of over 145 products and 1,200+ SKUs, including water-based paints, enamels, wood finishes, and wallpapers, with more than 2,300 tintable color options.

On September 5, 2024, Birla Opus expanded its presence by opening two new stores in Hyderabad, following the success of its initial franchise stores in the city. These stores serve as comprehensive hubs for all Birla Opus products, offering a wide range of shades that celebrate the region's rich heritage and cultural vibrancy. Focused on customer satisfaction, the stores provide a dynamic shopping experience, featuring texture displays, shade decks, and expert consultations to help customers find their ideal colors and products.

Birla Opus invites you to explore their new stores, where every brushstroke tells a unique story. Enjoy expert guidance on color selection, premium-quality products, and cutting-edge solutions that bring your vision to life.

Mr. Mohammad Tabruddin of Store Birla Opus Al safa group, said, “I am delighted to join the Birla Opus family with the opening of our new store in Hyderabad. The city's vibrant energy and growing design culture make it an ideal location for our paints and décor solutions. Situated in the thriving residential area of Ismath Nagar, Hafeez Baba Nagar, with excellent transport connectivity, our store offers residents a warm and inviting space to explore our extensive product range.”

Mr. Nakul Vyas of Store Birla Opus Apex Building Solutions, said, “Collaborating with Birla Opus Paint Gallery was like a dream to me, and this collaboration has made my dream come true. I love the brand. Their cutting-edge products, particularly those incorporating the anti-spatter technique to reduce paint waste while ensuring excellent coverage, along with the use of AI, make us confident that this partnership will be a tremendous success.”

The stores are now open to traders and customers from Monday to Saturday, welcoming them to explore their offerings throughout the weekdays, excluding Sundays.

Store details:

Store 1 – Al safa group, 18 12 419/C/6, Ismath Nagar, Hafeez Baba Nagar, Hyderabad 500023
Store 2 – Apex Building Solutions, H.No.4-3/38, Plot No 38, Poppalguda Village, Manikonda, Hyderabad, Telangana -500089
 

About Birla Opus Paints:

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes and wallpaper. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.