Zee Cinemalu Marks 9th Anniversary with unforgettable Telugu blockbusters and fresh premieres

Zee Cinemalu, the beloved hub for Telugu cinema lovers, is celebrating its 9th anniversary. The channel was recently rebranded from its iconic ‘Dil Pai Super Hit’ to a warm identity ‘With Love’. This introduces a refreshed, soulful aesthetic that promises an even deeper connection with its audience, delivering an immersive cinematic experience. Zee Cinemalu has now marked its 9th anniversary on 4th September, with remarkable achievements in viewership and market performance.

Delivering unparalleled entertainment, Zee Cinemalu has been a viewer-favourite movie channel for nine years. On its 9th Anniversary, the channel has stands at a phenomenal growth. The channel’s market share significantly increased, with rural areas showing the most substantial gains and Hyderabad also contributing a large increase. The channel’s audience reach has steadily grown, with rural areas in AP and Telangana leading the way in expanding viewership. This highlights Zee Cinemalu’s broad appeal across different areas.

Zee Cinemalu’s journey is a remarkable tale of growth and success. Launched as the fourth channel in the market, it has surged to become the second most popular channel within just nine years. This fiscal year, the channel achieved an impressive 202 GRPs and captured a 24% market share, reflecting its strong hold on the audience. It now reaches 54 million viewers weekly, showcasing its widespread appeal. Additionally, Zee Cinemalu recorded its highest-ever average viewing time of 115 minutes this year, underscoring its ability to captivate audiences. The channel’s dominance is particularly notable in Hyderabad, where it commands 253 GRPs, a 25% share, and an exceptional time spent viewing of 138 minutes, solidifying its position as a powerhouse in the regional entertainment landscape. These statistics are based on BARC, AP/Telangana Urban 2+ data.

Anuradha Gudur, Chief Content Officer, Zee Telugu & Zee Cinemalu, stated, “As Zee Cinemalu steps into its ninth year, our rebrand to ‘With Love’ reflects our deep bond with Telugu audiences and our commitment to delivering cinema that touches the heart. For nine years, Zee Cinemalu has been a cherished part of countless households, spreading joy and excellence in storytelling. This new chapter, infused with love and innovation, elevates our promise to create memorable viewing experiences that resonate deeply with our viewers.”

Zee Cinemalu is committed to enriching its content library and catering to a wide range of tastes by acquiring a diverse selection of films. The channel boasts a mix of recent blockbusters, including Hanuman, Bhagavanth Kesari, Sankranthiki Vastunnam, Thandel, Saripoda Sanivaram, Kalki 2898 AD and Bhairavam, as well as upcoming titles like Mitra Mandali, Single, Kishkindapuri and among others. These acquisitions complement Zee Cinemalu’s existing library of nearly fifteen beloved classics, such as Orange, Stalin, Hitler, Seethamma Vakitlo Sirimalli Chettu and Athadu, among other movies ensuring a wide variety of viewing options for its audience.

As Zee Cinemalu celebrates nine years of entertaining Telugu audiences, these milestones reflect its commitment to delivering high-quality content and its deep connection with viewers across both urban and rural markets. The channel looks forward to continuing its legacy of innovation and excellence in the years ahead.

Celebrate nine years of cinematic enchantment with Zee Cinemalu!