Toxic’s Hollywood Experiment Fails to Make a Strong Impact

Indian cinema is steadily expanding its global footprint, and Yash’s Toxic marked a bold attempt to tap into the international market. Directed by Geetu Mohandas, the action thriller was made in both Kannada and English, with the English version released internationally through Lionsgate.

However, the film’s response in the US market has reportedly been below expectations. While Toxic opened strongly in India across Hindi, Telugu and Kannada markets, its direct English version is said to have struggled in the US, with reports suggesting that it failed to cross the $1 million gross mark.

Despite the underwhelming theatrical response, making and releasing a major Indian film directly in English remains a daring industry move. With its digital release expected to reach a wider global audience, it remains to be seen whether Toxic can find stronger appreciation on OTT platforms.