Vi Disrupts Telecom Sector with Free International Roaming Plans Across 170+ Countries

Turning its new brand promise “Vi Pe Sab Hain VIP” into a tangible customer benefit, Vi today announced a disruptive proposition that offers free international roaming services with key postpaid, prepaid, and enterprise plans. With this breakthrough offering, customers and their family members can now stay connected while travelling globally across 170+ countries for free. For decades, staying connected internationally meant juggling multiple SIM cards, buying local or travel SIMs, losing the convenience of an Indian mobile number, missing critical OTPs, relying on unsecured public Wi-Fi, navigating tedious documentation, or worrying about unexpected roaming bills. Vi is now redefining that experience and making it simple. Vi has bundled Free International Roaming into its plans, making international connectivity simple, inclusive, seamless, and worry-free. Depending on the plan, postpaid, prepaid, and enterprise customers can enjoy free international roaming for up to 3 trips in a year, with varying international data quotas and outgoing minutes of usage resulting in savings of up to Rs. 9,000 per year.

Campaign Vision and Customer Value:
In line with its new brand campaign, “Vi Pe Sab Hain VIP,” Vi is democratizing international roaming access for global travelers. Designed for individual, family, and business travelers, the proposition simplifies overseas connectivity for postpaid, prepaid, and corporate plan users with easy activation through the Vi App. Speaking about the launch, Avneesh Khosla, Chief Marketing Officer at Vi, stated that “Vi Pe Sab Hain VIP” is more than a campaign; it is a promise brought to life through meaningful interventions of ensuring inclusivity, with liberating international travel being the first among many. Traditionally perceived as expensive or requiring additional purchases like a local SIM or eSIM, Vi is taking a disruptive approach by making international roaming a built-in benefit on key plans shifting from “buy roaming when you travel” to “your Vi number travels with you for free.” This identifies a real customer pain point and solves it through a disruptive, meaningful benefit. The proposition is brought to life through a new commercial featuring Shah Rukh Khan, where SRK portrays a cutely delusional approach thinking international roaming is free only for him, before customers realize it is free for all.

Plan Availability and Seamless Activation:
Under the new proposition, customers across eligible plans can enjoy free international roaming and a host of other benefits with postpaid plans starting at ₹501, annual prepaid unlimited data plans, and corporate plans starting at ₹451 for enterprise consumers. Consumers can simply open the Vi App, choose the international Roam-Free plans, start enjoying free international connectivity on their trip, and travel with the confidence that Vi has them connected per the plan. With this innovation, Vi is once again challenging category codes and delivering on its promise that premium, worry-free experiences should belong to everyone.