Swiggy Launches “Late Night Eats” for Late-Night Professionals

Swiggy Limited has launched “Late Night Eats,” a curated program specifically designed to provide affordable, fast, and relevant food delivery for professionals working late hours. The service operates between 10 PM and 5 AM, covering 30,000+ restaurants across 4000+ office locations in India’s top 30 cities. The program offers food from popular brands, including KFC, Domino’s Pizza, McDonald’s, Burger King, and Subway. Additionally, users can access the “2 AM Club,” which features a selection of restaurants that remain operational until at least 2 AM to ensure dependable food access.

Curated Offerings Under DeskEats:
The program categorizes food into “DeskEats” to address specific late-night dining needs:

One-Handed Grabbies: Includes items like wraps and rolls.

Healthy Nibbles: Options such as salads and grain bowls for health-conscious professionals.

Sip-tastic Fuel: Beverages like tea, coffee, and shakes for late-night sessions.

Stress Munchies: Small bites and fries for snacking between tasks.

Teamwork Bites: Pizzas suitable for group orders.

Trends in Late-Night Ordering:
Swiggy’s internal data shows that 25% of corporate employees in the serviced locations order food while at the office after 10 PM. There has been double-digit growth in late-night office orders in cities such as Lucknow, Bhubaneswar, Goa, Vizag, Ahmedabad, and Kochi, indicating that the night economy is expanding beyond traditional metros. Deepak Maloo, Vice President of Food Strategy, Customer Experience & New Initiatives at Swiggy, noted that the increasing year-on-year growth of post-10 PM office orders reflects the evolving nature of the workplace and the growing role of food during extended hours. Swiggy plans to continue scaling the program by expanding restaurant participation and increasing coverage across office hubs.