Story TV Expands Premium Vertical Storytelling in South India with Telugu Slate

Story TV, India’s leading microdrama platform under the Eloelo Group, has announced a full-scale expansion into South India. Centered in Hyderabad, this major regional content investment is anchored by original vertical series in Telugu and marks the platform’s largest regional push to date, driven by the belief that native-language mobile entertainment fuels the next wave of digital growth.

Production Commitments and Talent Lineup:
Content Milestone: Story TV has committed to producing over 1,000 original South Indian microdramas by March 2027, collaborating with local writers, filmmakers, and actors across southern markets.

Creative Leadership: The Telugu slate features notable industry veterans, including acclaimed director Ajju (One Last Ride) and Nandi Award-winning cinematographer Om Prakash (Swathi Chinukulu, Ruthuragalu).

On-Screen Talent: The cast includes prominent actors from Telugu cinema and television, such as Charan Lakkaraju, Raj, Anvitha, Visalakshi, Raksha, Rohith, and Monika.

Consumption Trends and Early Success:

Southern markets show robust engagement on the platform, with Hyderabad, Chennai, Bengaluru, and Kochi ranking among top consumption cities, and regional users spending an average of 95 minutes daily on Story TV. Early releases such as Market Lo Kottha Saruku, Vaarasudu Vacchadu, and Raktha Sambhandham have already crossed millions of views. The expanded slate will span diverse genres, including romance, family drama, thriller, revenge, comedy, and emotional storytelling tailored to regional preferences.

Strategic Vision and Leadership Insights:
According to GSN Aditya, Chief Operating Officer of Story TV, mobile-first microdramas answer the demand for instant, culturally resonant content. Highlighting the central role of the Telugu states known for strong storytelling traditions Aditya noted that building a local creative community here will serve as the strategic blueprint for expanding the vertical storytelling category across the rest of the country.