Sprite Launches New ‘Spicy Laga. Sprite Utha’ Campaign Featuring Actor Sreeleela

Sprite, the iconic lemon and lime-flavored beverage brand, has launched its new advertising campaign titled ‘Spicy Laga. Sprite Utha.’, featuring actor Sreeleela. Tailored for a generation of bold flavor seekers who enjoy pushing their limits with spicy foods, the campaign positions Sprite as the ultimate refreshing companion to cool down the heat and enhance every bite. Commenting on the initiative, Sumeli Chatterjee, Category Head for Sparkling Flavors at Coca-Cola India and Southwest Asia, noted that the rising popularity of spicy foods reflects a broader consumer desire for memorable and shareable food experiences.

Partnerships and Consumer Engagement:
To bring the platform directly to consumers through real-world experiences and digital integrations, Sprite has teamed up with over 200 brand partners nationwide. Key collaborators include major Quick Service Restaurants (QSRs) and food brands such as:

Burger King

Wow! Momo

Tabasco

These partnerships encourage diners to pair their favorite fiery meals with a chilled Sprite. Additionally, the campaign features a nationwide on-pack promotion offering consumers an opportunity to win an exciting trip to Korea, adding an extra layer of engagement to the spice-filled food experience.